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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Go to Keyword Planner
Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.
Discover
Research
Estimate
Plan

Discover

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Research

A bar graph showing keyword search volume for “retail clothing.”

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

A bar graph showing keyword search volume for “retail clothing.”

Estimate

Keyword Planner UI showing a suggested bid price for “clothing store.”
Suggested bid
Clothing store
$3

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Keyword Planner UI showing a suggested bid price for “clothing store.”
Suggested bid
Clothing store
$3

Plan

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”
A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now

Get started with Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

Get started

Create a keyword plan

Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords.

Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.

Create a campaign based on your plan

You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard comparing your clicks to search interest.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI showing recommendations and optimisation score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads mobile app dashboard showing ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.

Learn more