UI of recommendations window with optimization score.

Optimize your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.

Go to Recommendations

Improve

Optimize

Results

Efficiency

Improve

UI of selection between bidding, repairs, and ad creatives.

Get tailored suggestions

Recommendations are customized suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget, and increase efficiency.

Optimize

Prioritize with optimization score

Review your optimization score to prioritize recommendations across all campaign types. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential.

Results

Improve performance

We’ve seen advertisers that used recommendations to increase their account-level optimization score by 10 points saw a median 14% increase in conversions.

Efficiency

Automatically apply recommendations

To save you time, you can choose to apply select recommendation types automatically. You can change these selections or opt out of them at any time.

Grow your business with Google Ads

Rakuten uses optimization score to improve account management

15% increase in profit
Titan Growth automatically applies recommendations to save time

2 hours saved per marketer each week
HP uses recommendations to improve Shopping campaign performance

19% increase in Shopping campaign revenue

Rakuten uses optimization score to improve account management

15% increase in profit
Titan Growth automatically applies recommendations to save time

2 hours saved per marketer each week
HP uses recommendations to improve Shopping campaign performance

19% increase in Shopping campaign revenue

Get started with recommendations

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Get started

Review recommendations regularly

You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.

Track ad performance

Evaluate how recommendations have affected your account’s performance. Any changes you’ve made by applying recommendations will appear in your account’s Change history page.

Opt-in to automatically apply recommendations

Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the History tab.