A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
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As the ads privacy landscape evolves, it’s up to marketers to find new, durable techniques that use responsibly generated first-party data to deliver relevant ads people want – while protecting their privacy.
Answer a few short questions about your Google Ads set-up and we’ll recommend measurement solutions to power a privacy-first ad strategy. You’ll have the option to download your custom plan when you’re done.
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By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Based on your results, you can take additional steps to improve your ad campaign’s measurement accuracy and drive results. To do so, implement the following solutions:
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solution:
Congratulations, you’ve implemented all of the recommended Google Ads measurement solutions.
With sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics in place, you’re ready to take advantage of Google AI-powered ad solutions.
When you combine your business knowledge, strategy, and creativity with Google Ads AI, you unlock all kinds of additional opportunities. You can find new customers, maximise the results of your ad campaigns, and accelerate business growth.
Tags lay the foundation for privacy-centric measurement. They ensure more accurate conversion tracking by specifying which interactions should be counted as Google Ads conversions.
Set up solutionSitewide tags place first-party cookies on your website. When a customer converts, the tag can read the cookie and record the conversion in your Google Ads account.
Sitewide tags place first-party cookies on your website. When a customer converts, the tag can read these cookies and record the conversion in your Google Ads account.
Set up solutionYou’ll need admin access to your backend website, Google Ads, and Google Tag Manager (if you use it). You’ll also need to turn on auto-tagging in your Google Ads account.
Set up solutionLearn how to make the most of your first-party data by implementing a robust tagging infrastructure. Watch this Google Ads Tutorial on YouTube to get started.
Watch nowEnhanced conversions can improve the accuracy of your conversion measurement by increasing the amount of observable first-party data your Google tag can collect.
Set up solutionWhen a customer converts, the first-party data you collect is sent to Google in hashed form to be matched with signed-in Google Accounts. That way, those conversions can be attributed to ads in a privacy-centric way.
Set up solutionYou’ll need admin access to your backend website, Google Ads, and Google Tag Manager (if you use it). Also, you should perform a test conversion to confirm that customer data is available on your conversion page.
Set up solutionLearn how to improve the accuracy of your conversion measurement by setting up enhanced conversions for web and tag implementation. Watch this Google Ads tutorial on YouTube to get started.
Watch nowConsent Mode lets you adjust how your site’s tags behave based on the consent status of your users, so you can recover lost conversions if consent for cookies isn’t granted. This works with enhanced conversions to give you a complete picture of your ad campaign’s performance.
Set up solutionIf a customer chooses not to consent to cookies, Consent Mode recovers the conversion using modelling, so you can measure conversions while respecting your user’s consent choice.
Set up solutionYou’ll need admin access to your backend website, Google Ads, and Google Analytics. Also, check if you are using a consent management platform, and if your consent banner allows for cookie blocking.
Set up solutionLearn how to implement Consent mode to build your privacy-centric measurement strategy. Watch this Google Ads tutorial on YouTube to get started.
Watch nowGoogle Analytics uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.
Set up solutionUsing the first-party data you collect, Google Analytics can create reports that give you customer insights and build custom audiences.
Set up solutionYou’ll need admin access to your website and Google Analytics. Also, bring a list of up to five audiences and events that you’d like to set up.
Set up solutionLearn how to get insights into your business by setting up Google Analytics using Google Tag Manager. Watch this Google Ads tutorial on YouTube to get started.
Watch nowAI can activate your first-party data at scale to identify valuable customers and unlock new pockets of demand for your business.
Explore AI-powered ad solutionsBy working in sync to generate and use first-party data, these solutions allow you to optimise ad performance.
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
Google Analytics gives you a complete view of the customer journey and uses Google AI to surface customer insights to help you improve your marketing.
Enhanced conversions for web fills in the gaps to improve the accuracy of your conversions, and Consent Mode solves for unknowns if your customer didn’t consent to cookies. Together, you get the most robust understanding of your ad campaign’s performance.
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
Google Analytics gives you a complete view of the customer journey and uses Google AI to surface customer insights to help you improve your marketing.
Enhanced conversions for web fills in the gaps to improve the accuracy of your conversions, and Consent Mode solves for unknowns if your customer didn’t consent to cookies. Together, you get the most robust understanding of your ad campaign’s performance.
If you work with an agency, use your measurement plan results to guide your first-party data strategy and implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a measurement recommendation.
The customer should seek their own legal advice with any questions about how to comply with legal obligations.