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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now

Google Ads Tools

Multiply your results with AI-powered tools in Google Ads.

Illustration showing a tools interface across desktop, mobile and a control panel
Plan
Implement
Optimize
Monitor

Plan

Example of suggested keywords: running shoes, gym equipment, triathlon training

Plan your budget and keywords

Tools like Keyword Planner and Performance Planner can help you select the right keywords and budget for your campaigns.

Example of suggested keywords: running shoes, gym equipment, triathlon training

Implement

Illustration of a tools interface on desktop and mobile devices.

Save time on tasks

Use Google Ads Editor, API or mobile app to monitor performance and save time.

Illustration of a tools interface on desktop and mobile devices.

Optimize

Example of an optimization score.

Maximum performance with recommendations

Recommendations can help you improve performance by looking at your account’s performance history, campaign settings, trends across Google and more.

Example of an optimization score.

Monitor

Chart showing search interest growing over time and corresponding click increase.

Monitor trends with the Insights page

The Insights page can help you keep up with real-time and forward-looking trends tailored to your business.

Chart showing search interest growing over time and corresponding click increase.

Discover other solutions that can help your business

Google Ads’ solutions can help you achieve your goals with smarter campaigns, measurement, and insights. Learn more about setting goals for your chosen marketing objective.

Get started with Google Ads tools and products

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Plan your campaign

Use Keyword and Performance Planner to plan your marketing budget and keywords.

Optimize your campaign

Regularly review recommendations to easily identify growth opportunities.

Monitor trends

Stay up-to-date with the most recent trends with the Insights Page.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

Line graph showing trend behavior

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI shows recommendations and optimization score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads Mobile App dashboard shows ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.

Learn more