Hertz Improves Performance With Audience Solutions and Automated Bidding
September 2017
About
Looking to find new customers and increase revenue, Hertz used Google Ads’ audience solutions and automated bidding to reach high-value audiences for less.
Hertz is an American car rental company with approximately 9,700 corporate and franchisee locations around the globe.
Statistics
35%
lower cost-per-acquisition
30%
increase in click-through-rate
70%
lift in conversion rate
Goals
- Increase online sales
- Improve cost efficiency
- Reach high-value customers online
Approach
- Combined remarketing lists for search ads, similar audiences for search, and Customer Match to create high-value audiences for use in its Search campaigns
- Optimized bids with Target ROAS automated bidding to maximize conversion value
“Combining Google’s audience solutions with automated bidding has expanded the amount of search volume we can profitably reach. This has been critically important as we continue to drive new customer acquisition.”
– Jeremy Venlet, Director of Digital Operations and Performance at Hertz