Skip to content
Sign in

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Google Ads icon

Google Ads Tools

Multiply your results with AI-powered tools in Google Ads.
Illustration showing a tools interface across desktop, mobile and a control panel
Plan
Implement
Optimise
Monitor

Plan

Plan your budget and keywords

Tools like Keyword Planner and Performance Planner can help you select the right keywords and budget for your campaigns.
Example of suggested keywords: running shoes, gym equipment, triathlon training

Implement

Save time on tasks

Use Google Ads Editor, API or the mobile app to monitor performance and save time.
Illustration of a tools interface on desktop and mobile devices.

Optimise

Maximum performance with recommendations

Recommendations can help you improve performance by looking at your account’s performance history, campaign settings, trends across Google and more.
Recommendations
Your optimisation score
82.8%

Monitor

Monitor trends with the Insights page

The Insights page can help you keep up with real-time and forward-looking trends tailored to your business.
Chart showing search interest growing over time and corresponding click increase.

Discover other solutions that can help your business

Google Ads’ solutions can help you achieve your goals with smarter campaigns, measurement and insights. Learn more about setting goals for your chosen marketing objective.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Google Ads tools and products

Plan your campaign
Use Keyword and Performance Planner to plan your marketing budget and keywords.
Optimise your campaign
Regularly review recommendations to easily identify growth opportunities.
Monitor trends
Stay up-to-date with the most recent trends with the Insights Page.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Line graph showing trend behaviour

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Google Ads dashboard UI shows recommendations and optimisation score increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more
  • A graph from the Google Ads Mobile App dashboard shows ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more