Skip to content
Sign in

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Google Ads icon

Prove ad impact with conversion measurement

Google Ads helps advertisers prioritise privacy while measuring which ads drive customers to take an action – like making purchases or signing contracts.
Start now
Example text ad for home furnishings next to graph showing benchmarks across a date range

Unlock comprehensive measurement

Tagging
Offline Conversion Import
Enhanced Conversions
Consent Mode

Tagging

Build your digital foundation

Tags facilitate accurate measurement across your website into Google Ads. Use the Google tag or Google Tag Manager to measure web activity while protecting privacy.
Ad example next to a mobile phone showing a shopping purchase confirmation page

Offline Conversion Import

Import offline actions

Offline conversion import connects your CRM to Google Ads so you can attribute actions that happen outside of your website, like completed applications or signed contracts, back to your ads.
UI showing a conversion importing tool

Enhanced Conversions

Get a more comprehensive picture

In a world with fewer cookies, enhanced conversions allow tags to use hashed user-provided data in a privacy-safe way to give you a more accurate view of how people convert.
Abstract illustration showing relationship between users and conversions

Consent Mode

Preserve measurement and protect privacy

If you’re operating in the European Economic Area, United Kingdom or Switzerland, Consent Mode adjusts your website tags based on cookie consent choices and conversion modelling to solve for unknowns.
Illustrative UI showing cookie options

Grow your business with Google Ads

  • Person playing tennis

    Tennis Express serves up privacy-safe growth with tagging and enhanced conversions

    114% increase in conversions YoY
  • Man wearing hooded sweatshirt

    ASOS improves Search and YouTube optimisation with enhanced conversions

    31% increase in YouTube conversion rate
  • Woman working on laptop while wearing headphones

    eCampus University future-proofs measurement with privacy-centric measurement

    12% increase in measured conversions

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Learn more about Conversion Measurement

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

How to build a successful measurement plan in 2023

Enhanced conversions overview video

Consent Mode overview video

1 / 3

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Maximise conversion value
    Set a target return on ad spend
    Target ROAS
    300%

    Smart Bidding

    Automatically set your bids in real time with Smart Bidding, which uses machine learning to help you reach your business goals.
    Learn more
  • Trends
    Your clicks
    Search interest

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Conversions
    +200
    ₹
    ₹₹₹

    Experiments Page

    The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.
    Learn more