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Google Ads success stories
Why Google Ads are essential
67% of consumers who discover brand(s) on social media have been influenced by Google Search to purchase a different brand.1
Google and/or YouTube are present in 82% of journeys where consumers said they discovered a new brand, product/service, or retailer/provider.2
According to a survey with Ipsos, 83% of global consumers report using Google and/or YouTube on a daily basis which is significantly higher than major online platforms.3
Simple tools, big results
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Asset generation
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2. Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past- month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past- 6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey.
3. Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=52,345 consumers 18+, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK”
“According to a survey conducted by GWI, in the US, 65% of YouTube Shorts users don’t use Instagram Reels” - GWI, All Internet Users Aged 18+, Feb 2025
“According to a survey conducted by GWI, in the US, 45% of YouTube Shorts users don’t use TikTok” - GWI, All Internet Users Aged 18+, Feb 2025
“81% of social media users, use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media