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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Be where shoppers decide this holiday season

From discovery to decision, show up for shoppers at the right time with Google Ads.
Start now

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Google and YouTube are essential for holiday shoppers

Holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.1 Reach them as they search, scroll and stream with Google Ads.

4 in 5

Shoppers use Google or YouTube during the holidays.2

#1

Google is the #1 place shoppers say they cross-check information.3

2/3

More than two thirds of holiday shoppers say they couldn’t do without Google or YouTube.4

Google AI-powered campaigns reach your holiday goals

From finding your right audience, to creating high-performing assets — work smarter this holiday season with Google AI.
  • Card with Select goals at the top, followed by Sales, Leads and Awareness, and a Start campaign CTA.

    Select your goals

    Just select your goals and Google AI-powered campaigns will automatically optimize them — with your budget in mind.

  • Card with Audience Signals at the top, followed by 3 check box items: Travel Enthusiasts, Outdoor Lovers, and Fashionistas. Travel Enthusiasts and Outdoor Lovers are checked off. The CTA at the bottom is Optimize with AI.

    Select your audience

    Add audience signals to your campaign, and show up with the right holiday message for the right shopper — at exactly the right time.

  • A product shot of ski goggles, ski goggles ad, and a YouTube video of a woman wearing the goggles.

    Generate Assets

    Use Google AI to easily create holiday-ready ads for your products, with no new assets required.

Make it your best holiday season yet with Performance Max

Reach ready-to-buy shoppers

Performance Max campaigns are powered by Google AI to drive sales, by putting your products and deals in front of the right shoppers at the right time. All across Google, all holiday season long.
An image showing a pair of yellow noise-canceling headphones featured within a Google Shopping ad. The ad includes a "SALE" label and a five-star rating. Above the ad is a search term bubble that says "headphone deals.

Increase your holiday sales

Pairing your audience signals with Google’s real-time understanding of consumer intent can unlock new customers — driving the results you need this holiday season.
A noise-canceling headphones ad and a sales graph trending upward.

All of Google, one campaign

Performance Max allows you to reach customers at the right time and place across Shopping, Google Search, Gmail, YouTube, and Display — all from one campaign.
An image of headphones with Google icons around it.

Make it a holiday season to remember

Two people are looking at a laptop and smiling. A button reading “15x return on ad spend” appears below them.
15x
Return on ad spend

“Google Ads helped us grow our business globally.”

Alexandre Doré, Co-founder, Transformer Table

Watch their story
Two people are standing next to each other and smiling as one carries a bowl of fresh herbs. A button reading “5.5x return on ad spend” appears below them.
5.5x
Return on ad spend

“Our success led to a 5.5x return on ad spend.”

Léo Andrade, Co-founder, Companhia dos Fermentados

Watch their story
Person standing in front of a shelf in their store and smiling. A button reading “20k new customers” appears below them.
20k
New customers

“Performance Max campaigns give us access to search, video, and display.”

Emily Ewell, Co-founder & CEO, Pantys

Start the season right

Get started with our free personalized support. Create your custom holiday ad plan with a Google Ads Expert.

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1 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.

2 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=37,151. October 10, 2024 - January 8, 2025.

3 Google/Ipsos, The Relevance Factor, Mar 2024, n=18,003, online shoppers 18+ US, UK, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TQ, TH, VN

4 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=37,151. October 10, 2024 - January 8, 2025.

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