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Rethink
what’s possible

Don’t sacrifice what’s exciting for what’s effective.
Google AI drives your best ROI while unlocking growth
and innovation across Google and YouTube.
Discover why
A woman using a laptop in a clothing store.
A woman wearing blue headphones. An ad with a five-star rating overlay.

Rethink your performance ceiling

Want incremental ROI? Drive discovery and decisions with AI in Search, diversify across channels with Performance Max, and create and convert demand on visual surfaces like YouTube with Demand Gen.

Two smiling women looking at their smartphone and a blue magnifying glass icon overlay represents user search.

Rethink where you acquire new customers

What if you could capture consumer discovery while still delivering proven results? Now you can. With AI-powered experiences in Search, meet new customers where their discoveries become decisions.

Woman on phone. Google app icons (Discover, YouTube, Maps, Gmail). Campaign reach across platforms shown.

Rethink your campaign results

How do you steer and evaluate AI campaigns? Performance Max now offers controls to help you tailor your campaigns, and transparency to bring the insights you need with the ROI you expect.

A video ad of a man running with YouTube/Gmail icons visible. Overlay: "Fast-paced city run" video ad copy.

Rethink where you find performance

Is it hard to evaluate your social results? With Demand Gen, it doesn’t have to be. You’ll access formats on YouTube (like Shorts) that create new demand with performance.

A man looking at a computer and a rising bar graph icon overlay indicating data-driven growth.

Rethink the power of your data

Is the effort it takes to integrate first-party data worth it? Marketers who pair their 1P data with Google AI see increased conversions, optimized media budgets, and improved ROI in real time.

Rethink your ROI with Google AI

Clothing display at a Free People store. Overlay: "+23% YoY Revenue" (Year-over-Year) increase.

“Performance Max helped our customers find exactly what they were looking for.”

Lauren Jefferson
Associate Director

Clothing display at a Free People store. Overlay: "+23% YoY Revenue" (Year-over-Year) increase.
An image of people shaking hands with others in a meeting. Overlay: "+94% Conversion Rate" increase.

“Demand Gen played a significant role in driving quality leads & always-on testing.”

Alinne Allahverdian
Performance Marketing Director

An image of people shaking hands with others in a meeting. Overlay: "+94% Conversion Rate" increase.
Three colleagues in the office. Overlay: "+30% ROAS" (Return on Ad Spend) increase.

“After passing back predicted lifetime values, we saw a 30% increase in ROAS.”

Veit Wulms
Growth Marketing Director

Three colleagues in the office. Overlay: "+30% ROAS" (Return on Ad Spend) increase.
Five FASTSIGNS employees in front of signage. Overlay: "+20% Quality Leads" increase.

“Matching our first-party data with Google AI has driven stronger results.”

Doug Hall
Marketing VP

Five FASTSIGNS employees in front of signage. Overlay: "+20% Quality Leads" increase.

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Discover more ways to drive
results with Google AI