Gather intent-based audience insights

Explore your audience’s interests, uncover search trends, and unlock new ways to reach them with Insights Finder.
Start using Insights Finder
Icons of people around a search query for healthy snacks and a line graph showing audience interest.

Build better marketing strategies with Insights Finder

Audience

Get to know your audience and find ways to reach them

Understand your audience and their interests to uncover new segments. Speak to more potential customers.

Trends

Discover industry trends

Explore search trends across a variety of categories to inform your strategic planning decisions.

Content

Deeper content insights

Better explore YouTube content and the key trends around what people around the world are watching.
Icons of different people with a line graph to represent key watch trends on YouTube.

Action

Take action on your insights

Give your marketing insights impact by exporting them in slides and sheets, and discover audiences you can target directly in Google Ads

Grow your business with Insights Finder

  • A preview screen of the Oreo video showing a tall stack of cookies.

    Watch the video

    Link to Youtube Video

    Oreo reaches key audiences to drive business growth

    100% YoY growth at a 5.2:1 ROI
  • A colorful collection of plush and wooden baby toys.

    Auchan personalizes their toys campaign

    +21% Recall lift
    +10% favorability lift
  • A tabby cat posing for a photo.

    Petco uses insights tools to grow online

    +100% increase in their eCommerce business year over year

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Get started with Insights Finder

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Go to Insights Finder
Improve your strategy
Follow these steps to access Insights Finder to gain deeper insights into your marketing strategy.

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • UI shows performance by audience types and campaign.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • UI shows adjustable budget sliders.

    Performance Planner

    Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget.
    Learn more
  • UI shows keyword recommendations and possible performance increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more

Frequently asked questions