Reach your goals with powerful analytics
Power your business with data-backed insights that can help you improve how
customers experience your brand - at no charge.
Uncover customer insights and new opportunities
Get a deeper understanding of user behavior across devices and platforms.
Google Analytics gives you tools free of charge to understand the customer
journey and improve your marketing ROI.
Built with Google’s AI
Have AI predict user behavior and deliver actionable insights
Valuable campaign insights
Discover your best-performing ads and see results in real-time when
connected to Google Ads
Privacy-safe measurement
Measure activity with an event-based model that doesn’t exclusively
rely on cookies
See customer journeys across sites and apps
Gather key data, or easily import your own, for business
analytics
Fast, robust reporting
Analyze data quickly and share high-impact reports easily with your
team
See how Google Analytics drives real results
Discover what you can do with Google Analytics
View the full customer journey and analyze insights all in one place. Google
Analytics can help you improve ad performance with customer privacy top of
mind.