120M
impressions
2:1
return on ad sales
3%
lift in sales
Challenge
For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.
Approach
GOALS: CONSIDERATION
After exploring trends on YouTube, Pringles noticed a trend of “flavor stacking.” Before the Super Bowl, Pringles ran 6-second bumper ads about flavor stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the commercial shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.
