higher ROAS
higher conversion rate
more conversions
Challenge
Bellroy had been running an always-on Video action campaign for remarketing and prospecting with Maximize conversions bidding – but wanted to improve their return on ad spend. After making the switch to value-based bidding, their ROAS increased by 258%.
Approach
To optimize their bidding toward higher-value conversions, Bellroy switched from Maximize conversions to a target ROAS bidding strategy and set online purchases as the conversion goal for their Video action campaigns. They also followed best practices for audience targeting, bidding strategy, budget, and creative.
Products used
Video action campaigns with product feeds and tROAS
