A young man uses a laptop. He’s encircled by the logos of Google products.

Drive better results with Performance Max

With a single Performance Max campaign, reach the right audience wherever they’re browsing.

Start now

Learn how

The best of Google, all-in-one

Cross-channel ads

Reach new customers

You + Google AI

Cross-channel ads

One campaign, every Google channel

With a single Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, & Discovery

Reach new customers

A Google Ads dashboard UI chart projects conversions based on budget.

Connect with consumers that are ready to buy

Performance Max automates your bidding and where your ads show up so you can reach customers when they’re most likely to buy, and maximize your ROI

You + Google AI

UI chart compares site visitors to video viewers.

Combine your expertise with Google AI

You provide your marketing goal, ad assets, and budget, and Performance Max uses Google AI to get your ad in front of the right customers, at the right time

Grow your business with Google Ads

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue
discovery+ multiplies their insights to scale growth using Performance Max

17% incremental subscriber growth and a 21% decrease in CPA
ManyPets innovates and boosts results with Performance Max

27% increase in sales at a 2x return on ad spend

Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

60% growth in conversions and a 59% growth in revenue
discovery+ multiplies their insights to scale growth using Performance Max

17% incremental subscriber growth and a 21% decrease in CPA
ManyPets innovates and boosts results with Performance Max

27% increase in sales at a 2x return on ad spend

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

Start now

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

Define your goals

Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimize for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible

This helps you create more relevant ads for customers and to show up on more types of inventory and formats.
Share who your most valuable audiences are

If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.

Learn how

Define your goals

Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimize for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible

This helps you create more relevant ads for customers and to show up on more types of inventory and formats.
Share who your most valuable audiences are

If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.