Partnership that drives success

By joining the Google Partners program, you get access to the training, support, and resources to set your clients up to succeed and help your company grow and stand out in the industry.
Become a partner by signing up with your company’s Google Ads manager account.

Join Google Partners

Four colleagues gather around a conference table in a lush office setting surrounded with greenery.

Access benefits designed just for you

Education & Insights

Enhance your product knowledge and stay on top of industry trends.
Access & Support

Get technical support and product resources to bolster client success.
Recognition & Rewards

Showcase your expertise and get rewarded for your achievements.

Education & Insights

Member

Partner

Premier Partner

Product education & certifications

Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training.

Customised account recommendations

Get tailored recommendations to help improve your clients’ Google Ads campaigns.

Annual industry report

Discover insights, analysis and industry trends from Google to help inform business decisions and campaign strategy for clients.

Recognition & Rewards

Recognition & Rewards	Member	Partner	Premier Partner
Competitions & rewards Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise — and drive success for your company and clients.
Promotional offers Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits.
Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry.
Directory Get discovered by advertisers searching for companies like yours through the Google Partners directory.

Access & Support

Member

Partner

Premier Partner

Google Ads support

Discover how to get the most out of Google Ads and find the support you need with the Google Ads Help Center.

Executive experiences (Invitation only)

Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching, and thought leadership content.

Dedicated account support (Invitation only)

Dedicated strategic and sales support for most Premier partners, based on market and business size.

Discover three tiers of partnership

The Google Partners program offers three tiers of participation — Member, Partner, and Premier Partner — each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.

Member

Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.

How to become a Member
Sign up for the Google Partners program with your company’s Google Ads manager account.
Partner

Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.

How to become a Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications).
Premier Partner

Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year* — making it the most exclusive tier of the program.

How to become a Premier Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications) to be among the top 3% of Partners.

*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.

The value of the badge

With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.

Browse Premier Partners

Two Google Badges showing the difference between the Google Partners and Google Premier Partners badges.

A partner program designed for real results

“One thing I really value is that the Google Partners program brings our agency helpful resources, such as advanced product trainings, insights reports, and product certifications that align with our vision for our staff and customers... Candidly, Google is one of the best partnerships we have.”

Justin Hayashi, Co-Founder and CEO, New Engen

“At Merkle, innovation is a key driver of our campaigns and success. Without our Premier Partner status, we wouldn’t have access to the many new approaches that we are able to test to deliver world-class solutions to our clients.”

Lars Postmus, Product Lead, Display and Video, Merkle

“Being able to reference the Premier Partner badge gives us credibility. The badge validates that we have expert-level Google Ads product knowledge and access to special training, support, and insights — whether it’s current customers we’re helping expand their digital marketing, or a prospect.”

John Adams, Strategic Partner Business Development, ChannelAdvisor

“In this fast-changing digital space, we must adapt our business regularly. The Google Partners program supports our efforts to drive customer success, by providing access to industry, product, and Search insights that we can then package to our customers.”

Matthew Glickman, Co-Founder and Executive Vice President, SearchKings

“Being a Google Partner gives us the power to be more proactive with our clients, who value it because they know we’re one step ahead of the competition.”

Virginia Dendi, CEO and Founder, Vivi Marketing

Join the Google Partners program today

Grow your Google Ads skills, help your company stand out, and drive results for your clients.
Sign up with your company’s Google Ads manager account.

Join Google Partners