Inspiring Campaigns from the YouTube Works Awards

MassMutual - Uncomfortable Truth

MassMutual faced the competition head-on with a new approach that tackle the uncomfortable realities of financial futures and kickstart conversations on YouTube.

eBay Motors - Between 2 Rides

After increased investment in the motor part and accessories category, eBay restored brand awareness among auto fans with the launch of their original YouTube Series “Between 2 Rides.”

Intuit Mailchimp - Won’t Leave You Guessing

Mailchimp reinforced its leadership position in this creative, multichannel campaign that showcased their most-advanced email marketing solutions to small business owners.

Benjamin Moore - 3500 Colors

When businesses reopened and consumer interest in home improvements waned, Benjamin Moore leaned into YouTube to reach consumers in seven priority regions and drive sales at their local retailers.

BlendJet - Mixing Things Up

With a target audience of ‘everyone with a mouth,’ BlendJet tapped into the latest YouTube trends to increase brand engagment with a new series of recipe videos that mixed things up.

Tinder - Once Upon a Bi

Tinder broke barriers to put an often underrepresented Bi+ community at the center of their YouTube-first campaign with reimagined fairytales.

BlendJet - Oddly Satisfying ASMR Blends

BlendJet showed how to maximize reach and drive conversions with minimal budget in a clever campaign that leans into top YouTube trends.

Comedy Central - Awkwafina is Nora from Queens

Comedy Central went back to the home of popular creator Awkwafina, using YouTube to drive buzz and awareness for her new cable TV series.

Sheba - 4am Stories

Sheba turned a hidden YouTube insight into a powerful content strategy that increased brand awareness and succesfully put the next generation of cat parents — to sleep.

KAYAK - Search One and Done

In a time where uncertainty was the only certainty, KAYAK used the momentum of YouTube on CTV and a bit of comedy to get consumers traveling again.

Dove - Toxic Influence

The Dove Self Esteem Project mission continues on YouTube in a campaign that shows moms the impact harmful beauty standards has on self-esteem, and the critical role they can play to change it.

Target - Convos with CEOs

Target turned to the YouTube creator community to help share the stories of black female founders and reinforce Target’s commitment to Black-owned businesses.

M&M’s - M&M’s Message

M&Ms drove double-digit sales growth by using YouTube’s dynamic creative tools and top cultural moments to connect with impulse shoppers throughout the year.

Adobe - Stock Film Festival

Adobe created a YouTube series to show homebound creatives how the Adobe stock footage collection could bring creative ideas to life, driving brand awareness and purchases.

GoDaddy - Made in America

GoDaddy used storytelling and utility content to connect with entrepreneurs across YouTube when it was needed most.

St. Jude - The Game Theory $1,000,000 challenge for St. Jude!

St. Jude created a YouTube-first campaign to reimagine the TV telethon experience for the digital age and help raise critical funds that beat goals.

BLK - Vax That Thing Up

BLK, the largest dating app for Black singles, put a new spin on a hip-hop classic to increase awareness and drive action with this YouTube-first campaign.

Rappi es un hit - Rappi

Match.com - Made in Hell

Match drove creative breakthrough and results with YouTube by tapping into a culturally relevant strategy that met the moment like no other.

Oklahoma Tourism and Recreation Department - RoadTripOK

Oklahoma Tourism used YouTube to get travelers back on the road again with a new video series that drove massive ROI.

Booking.com – Booking is Half the Fun

Booking.com used a musical ad to turn stressful travel booking into joy, captivating U.S. audiences and boosting its presence on YouTube.

In collaboration with Mindshare US, Zulu Alpha Kilo NY

Awards: “Big Screen, Big Results”, Multiformat Storytelling

L.L.Bean – Be An Outsider with L.L.Bean

L.L.Bean revamped its YouTube strategy with how-to videos, aligning with audience passions to boost engagement and drive brand growth.

In collaboration with Mediahub

Awards: The Underdog

Claritin – Claritin DiversiTree Project

Claritin engaged Millennials and Gen Z by tackling pollen allergies uniquely: planting female trees, blending purpose with action to drive impact.

In collaboration with Bayer, Energy BBDO

Awards: Brands as Creators

Nissan North America – Powerfully Peaceful

Nissan launched a 4-hour LoFi campaign for its Ariya EV, blending soothing visuals with cultural trends to engage fans and boost business results.

In collaboration with OMD, TBWA\Chiat\Day NY

Awards: Creative Visionary, Grand Prix

BCA, ADA Asia, Flock Creative Agency

BCA Ramadan #TibaTibaTenang

Nómadas

Freedom

Maya Philippines, Initiative Philippines, Ogilvy-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

The Anthem of Financial Freedom

Gran Saga

The King of the Theater

Haitai

The quietest CM song in the world | Bravo cone

Miwon

Savoury supporting characterm, Miwon

Ministry of Health and Welfare of South Korea

I wish it was No Dam

Maeil Diary

1% of promise | Maeil Dairy

Hyundai

Dear My Hero | Hyundai

Daesang

The new wind of Anju, Anjuya

GrabPay Wallet

Dear Homosapiens

GrabFood

GrabFood Free Your Hunger

Bumrungrad International Hospital

Local Hero (Bumrungrad Hospital)

Nestle Thailand

Bear Brand ImmD

VOICE PROJECT

VOICE PROJECT Voting Is Your Voice

SEIBAN COMPANY LIMITED

Elementary backpack selection documentary

General Incorporated Association ABJ

Thank you for your manga love

HiteJinro Co., Ltd.

Koisuru! Chamisul

Tokio Marine & Nichido Fire Insurance Co., Ltd.

Monster Hunter Insurance

Recruit Co., Ltd.

[Hot Pepper Beauty] - Nadal’s Dispute with His Mom -

Otsuka Pharmaceutical Co., Ltd.

Calorie Mate Web movie “Summer Begins.”

Japanese Red Cross Society

Red Cross “Glasses that stop you seeing anxiety”

Central Department Store ADA Digital (Thailand) Co., Ltd., Wolf BKK

Girls in White

CARSOME

CARSOME X Cantona: Driving Standards Forward

Activision Blizzard

The Taiwanese World of Warcraft

Shopee

Return is not that hard. Go to Shopee for return.

UberEats Taiwan

UberEats can (almost) order everything

Shopee

Super Agent An Xun-Tui X Mei Yun-Hui

Dietician

Detective Ajiang & Kangren

VIVA

Dear Throw It Away

Klim-Good Night Milk Powder

Their Late-Night Masterpieces

Burger King

Chicken King Fashion Week

Babitalk

Virtual Plastic Surgery Side Effect Simulation [Face the Fact]

Grabfood Grab, Spa-hakuhodo, Saatchi

CNY Mega Sale 2022

Voiz Thailand Monde Nissin (Thailand) Co., Ltd., Ogilvy Thailand Winter Egency

The Innocent Eyes

HSBC Premier, HSBC Hong Kong, PHD Hong Kong, Wunderman Thompson Hong Kong

HSBC Premier #ThisIsMyFamily

Allianz Malaysia, The Black Sheep, IPG Mediabrands Sdn Bhd

Ring Ring Just Call Allianz

RHB, FCB SHOUT

RHB Chinese New Year 2022: A Spark For Change

She, un cuento de J&B’

SHE character

Pantene Procter & Gamble Indonesia, EssenceMediacom Dentsu Creative Inidonesia

Recharged Hair Recharged Me

Boonthavorn VMLY&R, Wavemaker Thailand

Ummm...

BCA PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

#TolakDenganAnggun

Re/CASETiFY, CASETiFY

Re/CASETiFY

HSBC One HSBC Hong Kong, PHD Hong Kong, Wunderman Thompson Hong Kong

HSBC One Millennials Rethink Wealth Campaign

YesStyle

YesStyle x YouTube Shorts

Futu Securities, Futu Securities International (Hong Kong) Limited

Futu Securities - The ultimate community-centric investment hub

Doritos - Nunca Es Tarde Para Ser Quien Eres

With the aim of spreading a message that promotes respect for diversity and inclusion every day of the year, Rainbow was present in 3 special seasons: Day of the Dead, Father’s Day and Valentine’s Day.

Galaxy S23 Series Launch: #ShareTheEpic - Samsung

The most epic camera, the best gaming experience, the most incredible battery... everything you need, in the new Galaxy S23 Ultra.

Grab Malaysia

GrabFood: Tapao Je

McDonald’s Malaysia

Discover the world: Japan

Pizza Hut Malaysia

So Light, So Tasty

Pizza Hut

Hot Taiwan Flavor

McDonald’s

Everyone wants to order McDelivery

Combat

Combat Detective

Nexon

Wars of Prasia Nexon Creators Promotion

The Ranking.com

Muscle Month

Hana Bank

Hana Bank - Money Dream Campaign

Good Choice

2022 Travel with Good Choice Brand Campaign

I’m Alive

First Taste: I’m Alive Kombucha

Job Korea

Korea is now JobKorea-ing

OMO, Mindshare Vietnam

Celebrating The Stains Of Pride In Tet

Milo, Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy

Enhancing personalization with YouTube’s AI-powered solution

Dutch Mill Company Limited, Creative Agency: Ogilvy Thailand Media Agency: Prakit Holdings Public Company Limited

Love Your Gut

Maxis Business

Maxis Business UsahaWIRA

Malaysia Airlines

MHhomecooks

Hotlink, Leo Burnett Malaysia (Publicis Groupe)

#BSJ Caraku, Caramu

Malaysia Airlines

The Sounds of MH

Celcom Axiata, M&C Saatchi, Mindshare

Celebrating Raya with gratitude

Pizza Hut

Pizza Hut ‘HOT Together’ M/V

Volkswagen Taiwan

#WeNotMe

TamJai SamGor, Vennic Limited, OGILVY

There’s No Taste Like Home

McCafé, McDonald’s Hong Kong, VS MEDIA Limited

Smiling Boris One Day Barista

Mox, Mox Bank Limited, M&C Saatchi Spencer, Starcom, Digitas

Because the World is Changing

HSBC Buy Now Pay Later, HSBC Hong Kong, PHD Hong Kong, Wunderman Thompson Hong Kong

HSBC Buy Now Pay Later

Café de Coral, Café de Coral, : Carat Media Services Hong Kong, dentsu mcgarrybowen Hong Kong

A Taste of Togetherness

Pocari Sweat ion water, Otsuka Pharmaceutical (H.K.) Ltd. , Fevaworks Solutions (Hong Kong) Limited, Mill MILK

Keep Watering - Pocari Sweat ion water (Try Once – 7 Days Challenge to Regain Physical & Mental Balance)

Corona, México Manda - Anheuser-Busch InBev

The brand promotes national pride and highlights the achievements of its citizens in the “Mexico rules” campaign

Asi se compra en México. MercadoLibre

“Mexico in the skin” shows what the more than five million Mexicans who purchase various products monthly through Mercado Libre consume, thus reinforcing its leadership in this market.

HKTVmall Wet Market Express, Hong Kong Technology Venture Company Limited, Mill MILK

Try Once- Try to be a HKTVmall Wet Market Express Professional

¡Jálate a Totalplay! Y navega con el internet más veloz. - Totalplay

Totalplay had a challenge: to connect with an audience of enormous diversity. It solved this challenge by choosing 9 creators from different regions to generate personalized videos that could cover the multiple areas in which Totalplay is present. In this way, it is possible to talk about the benefits of the brand and give a boost to each area.

Cuidar es: Para siempre - Ensueño Mexico

Ensueño softener, with more than 20 years in the market, has sought to accompany us in the care of the family’s clothing. In its search for leadership, it has designed formulas to protect clothing fabrics and quality fragrances that accompany you throughout the day to give you a feeling of freshness and care at any time.

Shopee Taiwan

Mother

TOYOTA TAIWAN

Town Ace New Launch

Hey Dealer

Used Car Hidden History Search

Mi Movistar por Ángel Martín: No es Black Friday, es Mejor

Moving away from mere promotion

Maravíllate con los Grandes Viajes

Its the time to take a big trip

‘La Escalera de Cervezas 1906’

Campaign for that inmerse minority

VML, Wavemaker U.S. – Sailor VS 3

To boost sign-ups, the U.S. Navy teamed with YouTube creators for an adrenaline-packed series blending Navy careers with Gen Z’s favorite content.

Awards: The Changemaker

Stop Kobietobójstwu!

Centrum Praw Kobiet, Dziadek do orzechów, OTO Film

CU

<Convenience Store Veteran> and <Convenience Store Rookie> Campaigns

HSBC One
HSBC Hong Kong,
PHD Hong Kong,
Wunderman Thompson Hong Kong

HSBC - One Millenialls Wealth Campaign

Nike Japan

The Future Isn’t Waiting

Toyota

TOYOTIMES: President in the Toyota Car

Otsuka Pharmaceutical

Club Activities, Summer 2020

Delicare

M’s Robot Warrior for Those Intimate Areas

Kanetsu Delica Foods

KANETETSU: Chikuwa Has Neither Left nor Right

Lostark

This World is Like the Springtime of Life

Mobilityland Corporation

Twin Ring Motegi, The Mobility Themed Park in the Forest

NTT Docomo, Inc.

Speech by 1 million graduates”/”Feel that love again

Sumitomo Mitsui Card Co., Ltd.

Better Value for Students

Nisshin Food Products Co., Ltd.

The most powerful Donbei, most powerful underground ad

Suntory Holdings Limited.

Let’s drink Horoyoi and take it easy.

Meidensha Corporation.

Electricity, become a verb

Sompo Japan Insurance Inc.

Make your precious life secure.

Spotify On toh Mazza On

Spotify India, Lodestar-UM, Interactive Avenues

the Japanese Red Cross Society.

The Monsters in Our House

Oreo Bring Back 2011

Mondelez - Oreo, Leo Burnett & Wavemaker

Stop the Beauty Test

Hindustan Unilever - Dove, Mindshare, Chrome Pictures, Ogilvy

Proud Sponsors of Ground Staff

Mondelez - Cadbury Dairy Milk, Wavemaker India, Ogilvy

Real people, Real stories

upGrad

#ChhoteMeethePal

Hindustan Unilever - Pond’s, Mindshare, Ogilvy

Smile out Loud

Colgate Palmolive India, WPPCP, VMLY&R

Diwali Delight

Tanishq, Hiveminds

Traditional to Digital First Campaign

OLX Autos, DWAO

Shops for Shopless

Mondelez - Cadbury Celebrations, Wavemaker, DeltaX, Ogilvy

The D Series Project

Reliance General Insurance, ^atom Network

#miejtozgłowy Campaign by epaka.pl on YouTube Works 2023

epaka.pl, Jacek Pawlak (Agencja)

Decathlon – Final exams from PE

Decatlon, Przestrzeń, EssenceMediacom, GetHero, SHOOTME

Health Labs Care ‘I have myself for a lifetime’ (“Mam siebie na całe życie”)

Health Labs Care, Plej, Adequate

The hacked Palion concert in Roblox -.New edition of the Town of ING game “Catch the Hacker”

ING, Game Changer, Gong, Mediahub

Chef it up

Licious, Monk Entertainment, YourFoodLab

Gang Swojaków Biedronki

Biedronka, GroupM, Wavemaker

Robin Hood

Storytel, Don’t Panic Production

Jestem Kobietą

YES, 180heartbeats + JUNG v MATT

Poszukiwacze zaginionych płatków

Lubella, Dziadek do orzechów

Mastercard Music

Mastercard, McCANN Poland

Pyszne.pl™ & Kanał Sportowy – kampania na UEFA EURO 2020

Pyszne.pl, Sport Brokers

Random. Wieloplatformowa historia miłosna

Storytel, WA Dialog

Porozmawiajmy o PIE@#&%!$

ING, GONG, MullenLowe Media Hub, 24/7 Communication

Fanatyk. Historia Prawdziwa

OLX.pl, 23HEROES, F25

Korea Tourism Organization

Feel the Rhythm of Korea

Fount

I am fount, thank you

CJ Cheiljedang

The Era of “Got-muk”

Manyo

Pure Cleansing Line Campaign

Krungsri First Choice

Mai Tong Ton

Central Department Store

Guilty Free Festival

NTT Docomo, Inc.

Bakuage Selection

CUPRA x Rosalía’

Rosalia

Kukka

No Rule for Flowers

Baemin Riders

Daily Life Campaign

Modori

Create a kitchen you want to stay in

Samyang Foods

Ordinarily, Greatly | Samyang Ramen

Binggrae

Hello Danji

Hite Jinro

Terra Spooner Campaign

Cardoc

Manage my car without damage | Cardoc

Box Journey

Ready to embark on a journey alongside your business

Five Star Chicken

The Movies That Made (From) Us

Suntory Holdings Limited

Intense Chinese creators commercial

Orix Real Estate Corporation

Can’t skip the ad anyway, so here’s a penguin story

NISSIN FOOD PRODUCTS CO., LTD.

Curry Meshi Summer Curry Meshi x Holo Live Collaboration Video

SSG.COM

Behind the kidnapping of SSG.COM CEO, SSG.COM Public Operation

HK Innoen

Scalp Genius Campaign | Scalp Med

Baemin

Baemin Review Championship

dtac

Disable Friendly Ad

Dutch Mill

Sponsor of Mom-and-Pop Shops

Nissin Frozen Foods Co., Ltd.

Sense of taste: love triangle of “Men (Noodle) gerous Love.”

Mixi, Inc.

It really happened #MyMonStory

DBS Sparks

DBS Sparks Seasons 1-3

Dutchie Dutch Mill Company Limited, Ogilvy Thailand Prakit Holdings

Love Your Gut

Cheez-It, Lo real se nota - Kellogg’s

We worked on a partnership to create an original corrido with the Tres Tristes Tigres. They would
strengthen the brand’s message as leaders in digital social channels intrinsically
linked to music, while constantly growing as creators of digital
content.

Masterbrand Knorr - Unilever

Guzii teaches us how to make a fried chicken sandwich without chicken and without frying using ingredients from the future.

U Mobile, BPN, Reprise, TBWA

U Mobile presents The Grand Love for CNY 2023

Maxis

Maxis Zerolution | Unfold Your Flipside with Galaxy Z Fold3 & Flip3

Maxis

Raya Si Sakan: #NikmatRayaBersama

CATHAY UNITED BANK

Taiwan’s ATM God

HAN-LIN PUBLISHING

One and The Only Questionnaire in the world

Far EasTone Telecom

Far EasTone connects every emotion with heart