Jump to content

Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

A woman with glasses in a red shirt smiles and speaks animatedly to camera against a blurred background.

Watch video

0:38

Take Action

02 Invest in conversions that are the most valuable

Focus on the overall conversion value of your campaign while staying within your budget using the Maximize conversion value bidding strategy.

Google AI optimizes bids in real time to reach people who are likely to bring more value to your business. Just specify the value you want to maximize, like sales revenue, profit margins, or lead scores, when setting up conversion tracking for your account.

Watch video

0:38
Citibanamex increased booked credit cards by 27% after adopting value based bidding.

Citibanamex increased booked credit cards by 27% after adopting value based bidding.