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01 Drive more conversions across Google

Drive more conversions at the best return on investment (ROI) across Google’s inventory with the Ads Power Pair of Search and Performance Max.

Using Search with broad match and Smart Bidding, you can drive results from the diverse and ever-changing ways people search. With Performance Max, you can expand your presence on even more relevant searches using keywordless AI while tapping into Google’s full range of channels from a single campaign.
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iHerb utilized Google AI to strongly exceed new customer acquisition and profit targets.

iHerb used value-based bidding, broad match and Performance Max to increase new customer acquisition by 20%, with a 24% decrease in cost per acquisition.