Performance Planner

Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.

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How Performance Planner works

Performance Planner uses auction data, seasonality trends, and other signals to show how changes to your campaigns might affect performance. This takes the guesswork out of planning, while saving you time.

Plan your budget more effectively

Create a plan to help determine the right budget for your campaigns, so you can achieve your business goals.

Forecast campaign performance

See how adjusting your budget or campaign settings may impact performance metrics like clicks, conversions, and cost-per-action.

Explore suggestions based on your business

Review relevant suggestions that can help you meet your business goals. For example, add keywords to your forecast to see the potential impact they may have when added to your campaign.

See real results in action

These brands use Performance Planner to drive more sales and save time.


“Since using Performance Planner, our campaigns and key metrics have improved and gained more efficiency. The tool has changed the way we work and is now part of our planning and decision making process.”

- Marketing Coordinator at Serasa

Cook it

“We plan to use Performance Planner with Smart Bidding across different campaign types, so we can easily adjust our budget to meet consumer demand.”

- Paid Search Strategist at Cook it

Set your campaigns up for success with Performance Planner

Have additional questions?