Discovery Ads

Inspire audiences in their moments of discovery

Discovery ads help you drive action with people on the lookout for product inspiration on Google’s feeds – YouTube, Discover, and Gmail – as they scroll through content about their favorite interests.

Learn how

Three ways to drive results with Discovery ads

Reach up to 3 billion people

Increase the quality of your website traffic and drive more conversions within personalized feeds on YouTube, Discover, and Gmail — no search query needed.

Inspire action with beautiful ads

Connect to audiences with visually inspiring ads that are rich, authentic, and relevant. Drive them to take action with a variety of formats that build on your brand or product story and compel your audience to act.

Scale with what you've got

Use audiences plus image and text assets from other successful campaigns — like social and video — to get started. Your ads will appear in a variety of layouts across Google's feeds, helping you extend your reach to new audiences across new surfaces.

Reach new audiences across Google's properties

  • YouTube

    Reach audiences in the YouTube Home and Watch Next feeds as they catch up with their favorite creators and watch product reviews.

    YouTube

    Reach audiences in the YouTube Home and Watch Next feeds as they catch up with their favorite creators and watch product reviews.

  • Discover on Google Search

    Engage hundreds of millions of people on Discover as they scroll through their favorite topics and stay connected to their interests—no search query needed.

    Discover on Google Search

    Engage hundreds of millions of people on Discover as they scroll through their favorite topics and stay connected to their interests—no search query needed.

  • Gmail

    More than a billion active users come to Gmail every month. Show your products to potential customers wherever they’re consuming content in their inbox on the Social and Promotions tabs.

    Gmail

    More than a billion active users come to Gmail every month. Show your products to potential customers wherever they’re consuming content in their inbox on the Social and Promotions tabs.

Discovery ads in action

“Combining full-funnel audience targeting and creative excellence with automated bidding allowed us to scale our campaigns while maintaining our return-on-ad-spend.”

- Greg Turner, Senior P.P.C. Executive, Ted Baker

Learn how to create a Discovery campaign

Want tips to help drive action with Discovery ads?