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Ad example showing gaming ad on Google Play

Find people who will love your app

App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play, and more.

Start now
Ad example showing gaming ad on Google Play

Promote your app across Google - all from a single campaign

Reach
Retain
Optimize

Reach

Ad example showing gaming ad

Find the users most likely to convert

We’ll make it easy to promote your app at scale across Google's largest properties and millions of partner sites and apps.

Ad example showing gaming ad

Retain

UI showing the goal selector

Keep your most valuable users engaged

Simply input your target audiences, budget, creative, and actions you'd like your users to take. App campaigns will use machine learning to automatically re-engage the right existing users.

UI showing the goal selector

Optimize

Graph showing clicks and conversion rate

Boost your success

Enable better performance when using Google Analytics for Firebase for measurement and bidding. You’ll unlock reporting tools and privacy-first conversion data to optimize your campaign.

Graph showing clicks and conversion rate
A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first ad campaign

  • Get one-on-one guidance and personalized recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

How to get started

App campaigns are easy to manage and set up in a few simple steps.

  • Tell us your goals

    Choose your campaign objectives – like driving mobile app installs or in-app actions – and we’ll get your ad in front of the right people.

  • Choose your budget

    Set your target bids and max daily budget, and adjust them anytime.

  • Create your app ad

    We’ll assemble your ad for you using your app information and text, images, and videos you provide. Plus, we’ll ensure your creative is optimized for the best response across different Google properties.

Get started
  • Illustration of a checklist

    Tell us your goals

    Choose your campaign objectives – like driving mobile app installs or in-app actions – and we’ll get your ad in front of the right people.

  • Illustration of a checklist

    Choose your budget

    Set your target bids and max daily budget, and adjust them anytime.

  • Illustration of a checklist

    Create your app ad

    We’ll assemble your ad for you using your app information and text, images, and videos you provide. Plus, we’ll ensure your creative is optimized for the best response across different Google properties.

Learn more about App Campaigns

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A text ad for a bank

Search ads

Show up when people search for businesses like yours on Google and only pay when they click.

Learn more
An ad for a travel company

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
A Discovery ad featuring a yellow sofa

Discovery ads

Drive action with people on the lookout for product inspiration as they scroll through content about their favorite interests.

Learn more