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Connect with shoppers all season long

From discovery to decision, show for shoppers at the right time with Google Ads.
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Google and YouTube are essential for seasonal shoppers

Holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.1 Reach them as they search, scroll and stream with Google Ads.

4 in 5

Shoppers use Google or YouTube during the retail season.2

#1

Google is the #1 place shoppers say they cross-check information.3

2/3

More than two thirds of holiday shoppers say they couldn’t do without Google or YouTube.4

Google AI-powered campaigns help you reach your retail goals

From finding your right audience, to creating high-performing assets — work smarter this retail season with Google AI.
  • Card with Select goals at the top, followed by Sales, Leads and Awareness, and a Start campaign CTA.

    Select your goals

    Just select your goals and Google AI-powered campaigns will automatically optimize them — with your budget in mind.
  • Card with Audience Signals at the top, followed by 3 check box items: Travel Enthusiasts, Outdoor Lovers, and Fashionistas. Travel Enthusiasts and Outdoor Lovers are checked off. The CTA at the bottom is Optimize with AI.

    Select your audience

    Add audience signals to your campaign, and show up with the right retail message for the right shopper — at exactly the right time.
  • A product shot of ski goggles, ski goggles ad, and a YouTube video of a woman wearing the goggles.

    Generate Assets

    Use Google AI to easily create retail-ready ads for your products, with no new assets required.

Make it your best retail season yet with Performance Max

Reach ready-to-buy shoppers

Performance Max campaigns are powered by Google AI to drive sales, by putting your products and deals in front of the right shoppers at the right time. All across Google, all season long.
An image showing a pair of yellow noise-canceling headphones featured within a Google Shopping ad. The ad includes a "SALE" label and a five-star rating. Above the ad is a search term bubble that says "headphone deals.

Increase your seasonal sales

Pairing your audience signals with Google’s real-time understanding of consumer intent can unlock new customers — driving the results you need this holiday season.
A noise-canceling headphones ad and a sales graph trending upward.

All of Google, one campaign

Performance Max allows you to reach customers at the right time and place across Shopping, Google Search, Gmail, YouTube, and Display — all from one campaign.
An image of headphones with Google icons around it.

Success stories

The owner of Loci is pictured in his office, with clothing hanging on a rack and other items on shelves. A white box with rounded corners states "500% ROAS with Google Ads.

“Other platforms have inferred data. Google has actual data.”

George Irwin, LØCI’s Performance and Paid Media Manager

Watch their story
The owner of Loci is pictured in his office, with clothing hanging on a rack and other items on shelves. A white box with rounded corners states "500% ROAS with Google Ads.
The owners of Bird & Blend Tea Co. stand in front of a wall of colorful jars. A white box with rounded corners shows "439% ROAS with Google Ads."

“With Google we capture high-intent customers in a way we can’t with social.”

Ryan Balani, Digital Marketing Manager, Bird & Blend Tea Co.

Watch their story
The owners of Bird & Blend Tea Co. stand in front of a wall of colorful jars. A white box with rounded corners shows "439% ROAS with Google Ads."
The owner of Farai London stands in her store, featuring shelves with handbags and folded items, and racks of colorful clothing. A white box with rounded corners states "17x ROI with Google Search Ads."

“With Google Ads, we know our prospects will see our campaign all over the Internet.”

Kareem Tamam, Director, Farai London

Watch their story
The owner of Farai London stands in her store, featuring shelves with handbags and folded items, and racks of colorful clothing. A white box with rounded corners states "17x ROI with Google Search Ads."

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Get started today

Get started this season with our free personalized support. Create your custom ads plan with a Google Ads Expert.
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1 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.

2 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=37,151. October 10, 2024 - January 8, 2025.

3 Google/Ipsos, The Relevance Factor, Mar 2024, n=18,003, online shoppers 18+ US, UK, AU, BR, CA, FR, DE, IN, IT, JP, MX, NL, SG, KR, ES, TQ, TH, VN

4 Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=37,151. October 10, 2024 - January 8, 2025.
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