Why advertise online?
Online marketing lets you reach potential customers when they’re looking for the products or services you offer.
Customers now come into our showrooms with their smartphones, asking to see a sofa they first discovered through Google.
Scott Perry, Jerome’s Furniture
Last time you shopped online, you probably browsed a bunch of options or read reviews before buying. And you’re not alone. In fact, over 80% of all shoppers now start with an online search.
That’s one of the reasons so many businesses use online marketing—because you can reach people actively searching for businesses like yours.
Compared with traditional advertising, online ads also give you more control in reaching potential customers. For example, you can stay local and target folks nearby—or cast the net further afield. Another big plus over traditional ads is you can quickly see the impact you’re having, and keep improving.
Here are some useful tools to help you with Google Ads.