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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.
Go to Performance Planner
Conversions
+200
£
£££
Plan
Forecast
Grow

Plan

Plan your budget more effectively

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.
UI shows a conversion plan comparison graph

Forecast

Anticipate campaign performance

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions and cost per action.
Conversions
£10k
3k
£1.50
Traffic

Grow

Discover new opportunities

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new Search opportunities.
UI shows a keyword suggestion selector

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Performance Planner

We know that using a new tool can be complicated.
Get started
Create a plan
Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.
View forecast
The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan.
Manage your budget
You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A trends graph compares your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Google Ads dashboard UI shows recommendations and optimisation score increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more
  • A graph from the Google Ads Mobile App dashboard shows ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more