- Maximize sales revenue
- New customer acquisition
- Reach customers earlier in the sales cycle
- Use existing assets and follow Google best practices
- Launch a Display campaign to move beyond demand capturing to demand creation
- 113% increase in new customer acquisition
- 114% increase in revenue
- 192% increase in sales
“Display’s added reach made Google our fastest growing channel and helped us increase our revenue by 114%”
- Iain Matheson, Digital Marketing Manager, Truffle Shuffle
About the company
Truffle Shuffle, a retro merchandise company, had ambitious goals for Q4 of 2021 but were uncertain about online shopping behavior as the high street looked set to reopen once again.
Due to fluctuations throughout the year, return on investment was a bigger focus than ever while also balancing the need to maximize sales revenue and increase new customer acquisition.
Truffle Shuffle identified an opportunity to reach customers earlier in the sales cycle, nurture them, and then convert during their peak season. Using existing advertising assets and following Google creative and targeting best practices, Truffle Shuffle launched a Display campaign to move beyond demand capturing and into demand creation.
Using the full-funnel capabilities of Display paired with an existing Smart Shopping and Search strategy, Truffle Shuffle achieved their ambitious Q4 ROI targets with 113% increase in new customer acquisition, 114% increase in revenue, and 192% increase in sales (Q4 2021 vs Q4 2019).
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