Antoni Dobrenko opened Toni’s Pizzeria in 2013 to bring authentic, high quality, freshly made pizza to pizza lovers all over Glasgow. Six and a half years later, Toni’s has gone from a small takeaway to a multi-award winning restaurant business in Giffnock and the West End, with plans to open three more in the future.

Toni’s enjoyed early success and growth, but as the business grew, its founder Antoni felt they were missing out on having a direct connection to customers online. Pizza lovers were going through delivery services to order from Toni’s Pizzeria, which meant that Antoni and his team weren’t learning anything about their customers, like what their favourite pizzas were, or what kind of promotions they favoured. Realising that the key was driving more potential customers to their own website, Antoi turned to Digital Restaurant and Google Ads for a solution. “What sets us apart is the personal connection,” he says. “We get to know our customers by their first names, and that rapport is so important to us. We were looking for new ways to keep people coming back, and keep that personal connection going strong.”

Another factor to keep in mind was that the business needed to drive its marketing efforts, but it also needed to keep making quality pizza. Ads would have to be targeted and results-oriented, freeing up Antoni and his team to focus on delivering great-tasting pizza.

Together with Digital Restaurant, Toni’s Pizzeria has successfully used Google Ads to drive more customers to its website, safeguarding the personal connection that helps it serve Glaswegian pizza lovers better. “Our direct online orders have rocketed to 70% in just three years - and we’re consistently getting more visitors,” says Antoni. “I think we’re well on our way to being the go-to place for ordering top quality pizza in Glasgow.”