BUILT/ provides on-demand materials and supplies to the UK’s building sector via its website, branches and app. Operating in such a highly competitive market means the business needs to offer a genuinely different approach—and ensure it’s communicated at scale. For example, customers can order online and select either Instant Click & Collect (taking advantage of the efficient Drive-Thru warehouse, which doesn’t even require customers to get out of their vehicle,) or choose a guaranteed delivery slot for same day or next day delivery. If BUILT/ doesn’t deliver on time, customers get £50 credit.
Other campaign goals included growing online sales and driving more footfall into their branches. As a market newcomer, BUILT/ also had to quickly generate as many high-quality leads as possible, with the ultimate goal of helping the business gain traction and repeat business from new customers.
