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Online advertising on the go: How the Google Ads’ mobile app can benefit your business

Back to all resources

Online advertising on the go: How the Google Ads’ mobile app can benefit your business

Key takeaways

Your business is more than just a business. Any owner knows that building your own enterprise is a way of life, an often all-consuming affair where a busy daily schedule can mean that marketing and growth plans get pushed to the bottom of the pile. But with the Google Ads app, finding time for your online marketing has never been easier — and it can be done at the touch of a button, even when you’re nowhere near your desk.

1. What is the Google Ads mobile app?

2. How can the Google Ads app benefit me?

3. How does the Google Ads app work?

What is an optimisation score?

Your AI-powered optimisation score uses historical performance, auction simulations, and machine learning to show you how well your account is set to perform with potential customers. You can find it on the Overview screen of the app, alongside campaign-level scores and actionable recommendations on how to improve your ads.

1. What is the Google Ads mobile app?

With so many options available for online advertising, it can be a challenge to give your ads the attention they need. But with the Google Ads app, you can create, manage, and track your campaigns anytime and anywhere, whether you’re queuing for coffee or on a train to see a client. With an easy-to-navigate account and real-time actionable recommendations, it’s the simplest and most convenient way to manage online advertising campaigns when you’re on the go or away from your computer.

2. How can the Google Ads app benefit me?

Whether you’re a small outfit without the powers of delegation or a medium-sized enterprise looking for novel new ways to grow, the Google Ads app is a useful addition to any business’ marketing tools. Its unrivalled on-the-go ad management capabilities allow you to approach your marketing with an “always on” mindset, perfect for those whose business is a vocation — or those who’d just like to make the most of their marketing. The Google Ads mobile app helps you monitor your campaigns in real-time, review recommendations, and take quick and easy action to improve performance.

3. How does the Google Ads app work?

The Google Ads app is built to reflect the realities of running a modern business. That’s why it’s easy to navigate, offers updates and adjustments in real time, and can be accessed wherever you are. The Google Ads mobile app can be downloaded free of charge from the Google Play and App Store and has a whole host of unique features ready to take your online advertising to the next level.

Ad creation, anywhere

The Google Ads app lets you create, publish, and amend online ad campaigns, all on your phone. This means you don’t need to be at your desk to monitor how your ads are performing — within your account on the app, you can view performance for accounts, campaigns, ad groups, ads, and keywords and see in real-time where you can make improvements.

Alterations on the go

You can take action to improve your account, wherever you are. As well as creating and editing ads on the go, the app allows you to make quick changes to campaigns, budgets, keywords, and more while you’re away from your computer, ensuring your ads will be shown more often to people searching for exactly what your business offers.

Real-time optimisation

With your own personalised optimisation score, you can review high-impact recommendations to improve your performance and apply them quickly and easily. The campaigns with recommendations that are likely to help the most will be listed first, meaning you can prioritise actions that will drive performance.

Always-on support

Your optimisation score and your performance updates will be linked to recommendations on how to improve your ads’ impact. You can also enhance your Google Ads experience with personalised notifications in real time, such as your weekly performance summary or ad disapprovals. And if you ever need extra support? You can contact a Google expert directly within the app.

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