overall return on ad spend (ROAS) in 2023
boost in monthly e-commerce revenue
increase in revenue in two years
GOALS
- Grow brand awareness
- Scale across markets
- Drive ROI
APPROACH
- Leverage Googled Ads for full-funnel action
- Utilise Google AI
- Maximise a storytelling angle
“Google helps us be seen in all the right places. If you’re searching for new sneakers, LØCI will be there.”
George Irwin, LØCI’s Performance and Paid Media Manager
Why Google Ads?
LØCI’s use of recycled ocean plastic has been making a serious impact since launching in 2020. Its founders, Frank and Emmanuel Eribo, Philippe Homsy and Mark Quaradeghini, wanted to scale, drive reach and boost awareness – in a profitable and sustainable manner. So, they leveraged Google from day one – and LØCI quickly gained a foothold in the market.
Products Used
Shopping and Google AI
Around 60% of LØCI’s marketing spend is on Google, with the brand highlighting Shopping ads as essential. The team runs and responds to multiple tests per month, citing the updating of landing pages and ad copy as key to preventing stagnation, aided by Google AI suggestions.
Search
LØCI has also leaned into the power of storytelling through Search. “With Google, we’re able to tailor our story to people who find us by searching ‘the new celebrity vegan sneaker’ or ‘hottest thing in Hollywood’ – while telling a different story to people who are simply looking for a ‘white eco-friendly sneaker’,” says George Irwin, LØCI’s Performance and Paid Media Manager.
Results
Over two years, LØCI increased its top-line tenfold while driving returns on ad spend by 500%.
In the last 12 months, monthly e-commerce revenue on Google has increased by over 200%, helping the brand grow into an eight-figure business.
“Google Ads allows us to deliver a specific message to a specific person, independent of where they are in their purchasing journey,” says George. “We wouldn’t be here without them.”
Please note all results data featured has been provided by LØCI.