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How Market Finder and Google Ads can help you reach new customers abroad

Key take-aways

Marketing your business abroad can be challenging. Discover how Google’s Market Finder can help you identify the most suitable market for your product or service, plan your approach and successfully reach new customers abroad with Google Ads.

1. Introduction to Market Finder

2. Find the most promising markets

3. Plan your approach

4. Reach new customers

5. After going global, measure your success with Google Analytics

6. Case study example: matchesfashion.com

7. References

What is Google Ads?

Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

Try Google Ads now

Market Finder gives you the insights and know-how you need to start marketing your business abroad.

1. Introduction to Market Finder

Ever thought about taking your business global and selling to new customers abroad with Google Ads? If so, you’ll be pleased to hear it’s easier than ever. Discover how Google’s Market Finder can help you take the first steps to success.

Today, 3.7 billion people around the globe are online1, and that’s expected to reach 8 billion by 20202. For your business, that means limitless opportunities to reach and engage with potential customers.

And one of the easiest ways to do it is with Google’s free Market Finder service, which you can use alongside your Google Ads account. Start using it today, and get the facts, stats and insights you need to spot new markets, forecast likely demand, and engage valuable customers.

Here’s how Market Finder can help:

What is Market Finder?

Market Finder is a free Google service for businesses interested in expanding abroad. It provides detailed insights into which markets are best suited to your product or service, plus useful guides on how to prepare your business and market it online.

Learn More

2. Find the most promising markets

Market Finder will show which countries are right for you, based on the likely demand for your products or services there, competition, and other factors based on what you sell. It’ll also provide useful consumer stats for each market—plus an idea of how much your ads will cost to run.

3. Plan your approach

Once you’ve chosen which market (or markets) you want to enter, you can use Market Finder’s tools, guides and resources to plan your approach. For example, how to localise your ads, deal with international payments, organise deliveries and other logistics.

4. Reach new customers

Market Finder will also advise on the right language to advertise in, which devices your customers use, and ways to get potential customers in your new market engaged with your product or service—using your Google Ads account.

5. After going global, measure your success with Google Analytics

Google Analytics is another tool you can use to optimise your Google Ads campaigns when expanding internationally. It paints a detailed picture of who’s using your site, how they found it, which pages they visit (and for how long), what their interests are, and more.

6. Case study example: matchesfashion.com

High-end fashion retailer Matchesfashion.com's COO and Partner Ulric Jerome, says Google Analytics helped with their dramatic global expansion, noting “every country has its own digital approach, and the only way you can be successful is by making sure you adapt your digital strategy for the countries you really want to focus on.”

Take your first step to marketing your business abroad, with Market Finder.

7. References

1Internet World Stats, World Internet Users Statistics and 2017 World Population Stats. Figure estimated as of 31 March 2017

2Eric Schmidt estimate©

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