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Manage your ad campaigns from anywhere: How to get the most from the Google Ads app

Back to all resources

Manage your ad campaigns from anywhere: How to get the most from the Google Ads app

Key takeaways

There’s never been a better or more important time to level up your online advertising. Recently there has been an accelerated shift to digital, impacting business of all sizes and almost every sector. To help navigate these changes, the Google Ads mobile app offers accessible, easy-to-navigate ad campaign management — ideal for people on the go or who are short on time. And with a host of new features aimed at personalising your experience and providing custom recommendations, you can stay on top of the things that matter most to your business.

1. What's new with the Google Ads app?

2. How can I make the most of the Google Ads app?

3. What new features does the Google Ads app have to offer?

What’s an optimisation score?

Through a combination of historical performance, auction simulations, and machine learning, your optimisation score grades the effectiveness of your campaigns and measures how likely they are to reach the right audience — then offers actionable recommendations to improve them.

1. What's new with the Google Ads app?

As more people pivot to the digital space to shop, work, and play, the need for agile and effective online marketing has increasingly become essential for businesses small, medium, and large. As this landscape changes, so does the Google Ads app — with a raft of updates making it even easier for you to stay connected to your campaigns and improve performance in real time.

Users can now set up custom notifications to gain personalised insights about their campaigns — with machine learning helping to surface the most relevant information to their business. For example, if you're planning a January sale, you can create a notification to alert you when weekly conversions increase by a set percentage — and update your budget to capture increased demand.

2. How can I make the most of the Google Ads app?

Rather than being a replacement, the Google Ads app is a necessary companion to your desktop. On-the-go capabilities mean you can create and manage campaigns on the train to work or in a taxi home, while customised alerts allow you to be notified when anything significant changes, so you no longer need to passively monitor your campaigns. Within the app, you’ll also find intuitive advice to help you make the most of the new features, or you can talk to an expert directly to find out how to optimise your business online.

3. What new features does the Google Ads app have to offer?

The app is always being updated and improved, with the latest wave of new features putting tailored insights up front. Unlock the full potential of the app — and your campaigns — with these simple-to-use features, from managing keywords, setting budgets, and creating whole campaigns on the go to utilising custom notifications so you only see performance data at a level that’s relevant to you.

Create campaigns on the go

This new feature allows for ad campaigns to be created directly within the app, something that historically could only be done on a computer. This means that not only can you manage campaigns on the go, but you can also take them from idea to reality without ever having to sit down at a desk, then monitor and amend them on your mobile wherever you are.

Receive notifications customised to you...

Whether you’re prioritising new leads or putting conversion volume front and centre, you can now use the Google Ads app to send you bespoke mobile notifications regarding performance and status updates whenever they’re relevant to your goals. That means you’ll only be notified about the things that are important to you and your business.

...and use them to optimise your score

Enabling custom real-time notifications and alerts will help you keep your campaigns on track, while receiving insights to improve performance will allow you to take action quickly and easily on the go. All this feeds into your optimisation score, an AI-backed rating that will automatically recommend actions designed to have the highest potential impact on your campaigns.

Easily track performance insights

Not only will new performance insights help you track campaigns via your mobile, but you’ll also now receive a real-time notification if there’s a significant performance change with regards to your campaign, such as your weekly performance summary or ad disapprovals. You’ll get information on why the change occurred and what can be done to deal with it – so there’s no need to manually check your account to keep track of changes.

Benefit from on-hand Google expertise

The Google Ads app is the perfect tool to help you track performance and stay informed about the latest Google innovations, but it also allows you to benefit directly from insights and get help with your campaigns wherever you may be. If you need support, you can contact a Google expert via phone, chat, or email directly from the Help page in the app.

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