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Discover mobile ads with Google Ads

Google mobile ads can help you to reach potential customers anywhere, right when they’re searching on their smartphone for what you offer. 91% of people have reported that they look up information on their mobiles when they want to know about, find, do or buy something1, while 51% have discovered a new company or product while searching on their phones. Mobile ads can help you be there at such moments, making your business more visible to potential customers.

Google Ads offers mobile ads to help you make a connection with on-the-go customers. So, how do Google mobile ads work?

1. Show up in the palm of their hand

2. Reaching your ideal mobile audience

3. Test – and tweak – for success

What is Google Ads?

Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

Try Google Ads now

With Google Ads, you pay only when a potential customer clicks your ad to visit your site or give you a call.

1. Show up in the palm of their hand

Mobile Ads

A Mobile Ad is a type of Google Ads ad that can appear on webpages and apps that are viewed on a mobile device like a cell phone or tablet. There are several types of Mobile Ads, including call-only ads, app promotion ads, and more.

Mobile Ads

A Mobile Ad is a type of Google Ads ad that can appear on webpages and apps that are viewed on a mobile device like a cell phone or tablet. There are several types of Mobile Ads, including call-only ads, app promotion ads, and more.

2. Reaching your ideal mobile audience

To show your advert in mobile searches, you’ll choose a list of keywords that potential customers might use to search for relevant products and services like yours on Google. When someone searches on their phone for a keyword that you’ve selected, your advert may show up in their search results. For example, if you own a Thai restaurant that offers delivery in Manchester, in addition to more specific terms like your restaurant’s name, you might include keywords such as 'Manchester Thai Food' and 'restaurant delivery in Manchester'. Google Ads comes with a free Keyword Planner tool to help you come up with a list of keywords for your business that people are more likely to search with

There are other options for where your mobile ads can show up on people’s smartphones, such as websites related to what your business offers. You can also target your ads to specific geographic locations to reach customers close enough to visit your business.

Your Google Ads account comes with conversion tracking tools that can show you important data about how your advertising is performing, like how many people clicked your advert and what actions they took after that. This helps you see what’s working in your advertising campaigns, and what could do with being amended. Is one of your keywords leading to more phone calls than the rest? Are people from locations that you didn’t expect visiting your site on their phones? Should you widen the locations that you’ve targeted your ads to? Find out more about conversion tracking with Google Ads here.

With insights into how your mobile ads are performing, you can make powerful changes to better reach today’s smartphone-savvy customer when it matters – the moment at which they want to visit, call or buy from a business like yours.

1 Consumers in the Micro Moment, Google/Ipsos
2 Consumers in the Micro-Moment, Wave 3, Google/Ipsos, US, August 2015, n=1291 online smartphone users 18+

Writing Successful Ads

A good ad could show potential customers that your business is one that they should consider when they're looking to find, do, or buy what they need.

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