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Reach your goals with Google Ads privacy-preserving solutions
Together,
sitewide tagging,
enhanced conversions for web,
Consent Mode
and
Google Analytics allow you to make the most of your first-party data to more accurately
measure campaign performance and drive results.
How these solutions work together
These solutions work in sync to generate and use first-party data, helping you
and your account’s automated solutions optimise ad performance.
Customer clicks ad
Sitewide tagging
sets first-party cookies to measure website engagement and observable
conversions, helping you understand which keywords, ads, ad groups and
campaigns are best at driving valuable customer activity.
They browse your website
They make a purchase
Benefits of Google Ads privacy-centric solutions
Measure performance
All four solutions work together to build and recover as much
first-party data as possible, using machine learning to fill
measurement gaps.
Reach your audience
Use first-party data to build rich audience lists with
Customer Match
to deliver the most relevant experiences to your customers.
Optimise campaigns
Accurate first-party data measurement gives you richer insights and
helps automated solutions like
Smart Bidding
optimise toward your goals.
Focus on trust
Google solutions are developed following strict privacy protocols and
standards throughout every stage of development.
