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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.
Start now
Summer shoes
Performance
Conversions
Revenue
Footwear Sale
example-business.com
£68

Set the right bids with Smart Bidding

Real-time bids
Signals
Drive value
Maximise sales

Real-time bids

Reach your audience at the right moment

Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.
Food Delivery
Food take away
Food to go
£
££

Signals

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language and time of day.
An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

Bid towards conversion values to maximise your ROI

Not all conversions are equal – some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.
A chart measuring revenue and conversions.

Maximise sales

Bid for online and in-store sales

Maximise total sales, whether they happen online or in your shops. You can measure and optimise for shop visits or shop sales driven by your online ads.
A woman working at a florist shop looking at a tablet with an overlay showing online versus in-store conversions.

Grow your business with Google Ads

  • A Nespresso case study showing increased DTC revenue.

    Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns

    25% increase in purchases
  • A Paycor case study showing new growth paths.

    Paycor finds new growth paths among mid-market businesses using Google solutions

    105% increase in revenue
  • Aerial shot of a beach with turquoise water.

    loveholidays earns more profit using Smart Bidding compared to its own solution

    57% more profit

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.
Start now
Optimise your bids and budgets
More than 80% of Google advertisers are using automated bidding.

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Learn more about Smart Bidding

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Calculate conversion values to bid effectively

Finding success with Smart Bidding

Setting Smarter Search Bids

Bid strategy report for automated bidding strategies

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A chart comparing revenue to conversions.

    Conversion Measurement

    Prioritise privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts and more.
    Learn more
  • A trends graph compares your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • UI shows a conversions and cost graph.

    Experiments Page

    The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.
    Learn more