Ad Conversion Measurement and Bidding
Understand how your campaigns are performing with privacy-safe conversion
measurement. Then optimise campaigns using tools like Smart Bidding, which uses
Google’s AI to help you reach your business goals.
Build a strong first-party data strategy
Investing in first-party data can help put your
customers’ privacy needs first, strengthen your
measurement and drive performance.
Unlock insights and drive results
Powered by Google’s AI and integrated into your reporting
and optimisation, conversion modeling provides more
complete, privacy-safe measurement and improved
results.
Deliver better performance
Ensure that you have robust and accurate measurement
practices and take advantage of auction-time ad bidding,
which uses billions of combinations of signals to reach
your performance goals.
Conversions
£
££
Drive shop sales with your online ads
Measure the impact that your online ads have on visits or
sales in your shop. Smart Bidding helps you act on this
data to grow total sales, whether they happen online or
in-store.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with conversion measurement and Smart Bidding
Setting up your conversion measurement and automated bidding practices is the
foundation for success in performance advertising. Tap into these modules to
learn how to get started.
Measure the actions that matter to you
Accurate measurement is built on tagging, which ties conversions to your
campaigns. For a complete view of the customer journey, you can also import
offline conversions from your CRM, and measure store visits or sales.
Enable enhanced conversions for web and leads
Choose a Smart Bidding strategy to meet your goals
Learn more about bidding and measurement
Check out this collection of resources to find thought leadership, tips and best
practices to help you succeed with Google Ads.
Solutions that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
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Learn moreSmart Bidding
Set your bids in real time using Smart Bidding, which uses Google’s AI to help you reach your business goals. -
Learn moreConversion Measurement
Prioritise privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts and more.
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Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business.