Drive the results you care about with YouTube Ads
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How to start advertising on YouTube
Why YouTube Ads
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According to IPSOS Iris and BARB data, in terms of average daily identified viewing, YouTube is the largest AV platform in the UK (without even including viewing on Connected TVs). 1
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According to a survey conducted by Kantar, 71% of viewers in the United Kingdom agree that advertising in videos on YouTube introduces them to new brands or products. 2
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According to a survey conducted by Kantar, 78% of GenZ (18-26) viewers in the United Kingdom agree that YouTube is the video service they love the most. 3
Guides to help you get started with YouTube Ads
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YouTube Ads success stories
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You know how you say a picture is worth a thousand words? Video is worth a million.
Njord Rota,
Owner, Majestic Heli Ski -
We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.
Ryan Pamplin,
CEO, BlendJet -
YouTube Shorts helped Cider gain new customers at a 33% lower CPA.
Related resources
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Partner with a Google Ads expert to set up your first YouTube Ads campaign
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
![Image of a Google Ads expert wearing a headset, giving advice.](https://www.gstatic.com/marketing-cms/assets/images/ads/cb/9a/d0522dd84dad95d977cbb2e0ed84/media.png=n-w2012-h1343)
See how businesses bring their stories to life on YouTube
Explore award winning campaigns, what’s trending, and more as you plan for your campaign.
Get started with YouTube Ads
1 YouTube viewing figures: Ipsos Iris
(YouTube desktop & mobile, excludes CTV viewing), UK, June 2024; all other
viewing figures: BARB monthly viewing summary (June 2024)
2
Google/Kantar, WhyVideo, n=1035 YouTube viewers, n=2225 weekly video viewers 18-64
(UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market
competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+,
Facebook, Instagram, TikTok, Snapchat.
3
Google/Kantar, WhyVideo, n=305 GenZ (18-26) YouTube viewers, n=2225 weekly video
viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10
market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple
TV+, Facebook, Instagram, TikTok, Snapchat.