Jump to content
UI of recommendations window with optimisation score.

Optimise your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.

UI of recommendations window with optimisation score.

Improve
Optimise
Results
Efficiency

Improve

UI of selection between bidding, repairs and ad creatives.

Get tailored suggestions

Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.

UI of selection between bidding, repairs and ad creatives.

Optimise

UI of optimisation score.

Prioritise with optimisation score

Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential.

UI of optimisation score.

Results

A graph showing conversions increasing.

Improve performance

We’ve seen advertisers that used recommendations to increase their account-level optimisation score by 10 points achieve a median 14% increase in conversions.

A graph showing conversions increasing.

Efficiency

UI of Automatically apply recommendations window.

Automatically apply recommendations

To save you time, you can choose to apply selected recommendation types automatically. You can change these selections or opt out of them at any time.

UI of Automatically apply recommendations window.

Grow your business with Google Ads

  • A young woman in a suit makes a mobile purchase.

    Rakuten uses optimisation score to improve account management

    15% increase in profit

  • Four people of different genders and ethnicities have a conversation over coffee.

    Titan Growth automatically applies recommendations to save time

    Two hours saved per marketer each week

  • A person wearing green uses an HP laptop.

    HP uses recommendations to improve Shopping campaign performance

    19% increase in Shopping campaign revenue

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with recommendations

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Review recommendations regularly

    Apply any recommendations that support your business goals, and easily dismiss those that don’t.

  • Track ad performance

    Evaluate how recommendations have affected your account’s performance. Any changes you’ve made by applying recommendations will appear in your account’s Change history page.

  • Opt in to automatically apply recommendations

    Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the History tab.