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Manage large accounts more efficiently

The Google Ads API tool helps you and your developers create applications that can automatically download reports and make changes to your accounts at scale.

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Scale
Integrate
Develop

Scale

API settings and customisation icons.

Automatically make improvements to your Google Ads accounts at scale

Build applications to automate your account management, build custom reporting and change ad copy in real time based on your business data.

API settings and customisation icons.

Integrate

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Merge Google Ads data with other systems

Automatically manage campaigns based on inventory, or build a customised interface on your platform that your customers can use to create and manage their own Google ads.

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Develop

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Create additional tools and applications to help you manage accounts

Work together with your engineering team to build applications that interact directly with the Google Ads server.

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A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with the Google Ads API

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Visit the developer centre

    Here you’ll find more information on how to get started.

  • Apply for a developer token

    Your developer token is a unique combination of letters, numbers and characters that identifies your Google Ads API activity.

  • Visit our support forum for help

    Here you can ask questions to fellow developers and discuss ways to make the best use of the Google Ads API.