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Ad Conversion Measurement and Bidding

Understand how your campaigns are performing with privacy-safe conversion measurement. Then optimise campaigns using tools like Smart Bidding, which uses machine learning to help you reach your business goals.

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First-Party Data
Conversion modelling
Smart Bidding
Shop Goals

First-Party Data

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Build a strong first-party data strategy

Investing in first-party data can help put your customers’ privacy needs first, strengthen your measurement and drive performance.

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Conversion modelling

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Unlock insights and drive results

Powered by machine learning and integrated into your reporting and optimisation, conversion modelling automatically provides more complete, privacy-safe measurement and improved results.

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Smart Bidding

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Deliver better performance

Ensure that you have robust and accurate measurement practices and take advantage of auction-time ad bidding, which uses billions of combinations of signals to reach your performance goals.

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Shop Goals

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Drive shop sales with your online ads

Measure the impact that your online ads have on visits or sales in your shop. Smart Bidding helps you act on this data to grow total sales, whether they happen online or in-store.

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Discover other solutions that can help your business

Google Ads’ solutions can help you achieve your goals with smarter campaigns, measurement and insights. Learn more about setting goals for your chosen marketing objective.

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Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with conversion measurement and automated bidding

Setting up your conversion measurement and bidding practices is the foundation for success in performance advertising. Tap into these modules to learn how to get started.

  • Measure the actions that matter to you

    Accurate measurement is built on tagging, which ties conversions to your campaigns. For a complete view of the customer journey, you can also import offline conversions from your CRM, and measure shop visits or sales.

  • Enable enhanced conversions for web and leads

    Enhanced conversions enable tags to measure conversions in a privacy-safe way using first-party, user-provided data both for online conversions and for converted leads imported from your CRM.

  • Choose a Smart Bidding strategy to meet your goals

    Once you’re measuring ad conversions and conversion value, Smart Bidding can help you set bids to maximise your conversions or conversion values. You can also set a target CPA or target ROAS to meet your efficiency goals.