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A young man uses a laptop. He’s encircled by the logos of Google products.

Multiply your ROI and growth with Performance Max

Work together with automation to drive better results across all of Google’s advertising channels and inventory from a single campaign.

A young man uses a laptop. He’s encircled by the logos of Google products.

Automation is your business multiplier

Reach
Results
Insights
Your input

Reach

Illustration of three people connected by a circle, around the Google Ads logo.

Multiply your customer connections

Reach more converting customers across YouTube, Display, Search, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable.

Illustration of three people connected by a circle, around the Google Ads logo.

Results

A Google Ads dashboard UI chart projects conversions based on budget.

Multiply your results

Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.

A Google Ads dashboard UI chart projects conversions based on budget.

Insights

UI chart compares site visitors to video viewers.

Multiply your insights

Combine your knowledge with Google’s consumer insights to stay on top of customer needs and trends as they happen. In return, get more insights and data-driven recommendations to inform your strategy.

UI chart compares site visitors to video viewers.

Your input

A man uses a tablet. A settings icon is above him.

Multiply your expertise

What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer automation in the right direction.

A man uses a tablet. A settings icon is above him.

Grow your business with Google Ads

  • A BUILT employee wearing a bright yellow vest loads packaged insulation into a white van in a warehouse.

    How BUILT/ scaled Google Ads across their entire sales funnel

    £150,000+ online sales in six months

  • a father, mother and daughter watching a discovery+ show on one smartphone.

    discovery+ multiplies their insights to scale growth using Performance Max

    17% incremental subscriber growth and a 21% decrease in CPA

  • Five chocolate macaroons sit on a serving plate on a kitchen counter with Kinetica Whey Protein powder in the background.

    How Kinetica Sports gained more traffic and sales with Google Ads

    267% increase in ROAS and 600% increase in website traffic

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

  • Define your goals

    Whether you’re driving online sales, leads or shop visits – share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.

  • Provide as many high-quality creative assets as possible

    This helps you create more relevant ads for customers and show up on more types of inventory and formats.

  • Share who your most valuable audiences are

    If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.