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Increase footfall with Google Ads

Back to all resources

Increase footfall with Google Ads

Key take-aways

Think you can only use online ads to drive people to a website? Think again. If you have a physical shop, you can also use Google Ads to bring more customers to your store. Research shows that 50% of customers who searched locally on their smartphone visited a shop within a day, as did 34% who searched on a desktop.

With online resources like Google Maps, it’s easier than ever for potential customers to jump online and find a local business the moment that they’re ready to visit in person. Is yours one of the businesses they’ll be able to find?

Read on to find out how you can use Google Ads campaign to drive more visits to your store. It’s not as complicated as you think.

1. Pinpoint your location on the map

2. Reach local customers with location targeting

3. Show your address with location extensions

4. Draw visitors to your door with location extension targeting

5. Gain deeper insights with Google Ads Shop Visits

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

Try Google Ads now

With location extension targeting, your ad will be displayed to consumers who are in the vicinity of your store.

1. Pinpoint your location on the map

To increase footfall to your store, make sure that people can find your business both online and on the street.

How do you do this? Ensure that your business is showing up on Google Maps, and verify your location on Google My Business (GMB). It's free to set up a GMB listing and verify your location, and once you do this, your potential visitors will be able to get directions to your store.

Finally, link your Google Ads account to your Google My Business account so you can take advantage of other Google Ads features. Keep reading to learn more about features you can leverage to boost your local online advertising strategy.

How to advertise to locals in your region

You can advertise on Google Maps with Google Ads, to attract local customers when they search for a business like yours.

Read More

2. Reach local customers with location targeting

IIf your goal is to boost in-store traffic, and your shop is located in Marine Parade, for example, it might not make sense to show ads across the whole of Singapore. If you do this, you’d be spending your advertising budget to reach people who might not be willing to travel to you.

Instead, you could use the Google Ads location targeting feature. This option lets you limit the areas your ad is shown in, meaning you'll show your ads only to people currently near your business. For businesses with physical locations, location targeting allows you to draw new customers in at the perfect moment, and spend your ad budget more effectively. Explore more about location targeting.

3. Show your address with location extensions

Some searchers might want to immediately visit your business, instead of browsing your website first. To cater to these customers, use location extensions to show your address in your ad and give directions to your business through Google Maps. On supported devices, these extensions can also show how close a user is to your business.

See more about how to add location extensions to your ads.

4. Draw visitors to your door with location extension targeting

If you’re already using location extensions, consider using them to further target your ads.

Targeting by location extension is different than regular location targeting. With regular targeting, your ads will show only in the areas you set, according to your standard bid amounts. With extension targeting, you can select a closer physical radius around your shop, and set a higher bid on searches performed within this radius. Your bid amount will adjust automatically, and you’ll be much more likely to show up when someone searches for what you offer when they’re close enough to visit.

Find out more about how to set up location extension targeting for your ads.

5. Gain deeper insights with Google Ads Shop Visits

By noting how close people are to your shop location when your ad is displayed, and tracking if they visit, Shop Visits estimates how many people went to your shop because they saw your ad. This information can tell you a lot about whether your ads are driving more traffic to your store, and help you optimise your campaigns.

Check out the eligibility requirements to see if Shop Visits is right for your campaign.

Summary

Don’t underestimate what online advertising can do to help your business increase shop traffic. When you create a Google Ads campaign that helps people to find you both on their screens and on the street, you essentially put yourself on the map as a go-to destination.

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Increase store visits with Google Ads today

  • 1. Create an account
  • 2. Set your budget
  • 3. Write your first ad and decide where it's going to appear
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