UI of recommendations window with optimisation score.

Optimise your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.

Go to Recommendations

Improve

Optimise

Results

Efficiency

Improve

UI of selection between bidding, repairs, and ad creatives.

Get tailored suggestions

Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.

Optimise

Prioritise with optimisation score

Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential.

Results

Improve performance

We’ve seen advertisers that used recommendations to increase their account-level optimisation score by 10 points achieve a median 14% increase in conversions.

Efficiency

Automatically apply recommendations

To save you time, you can choose to apply selected recommendation types automatically. You can change these selections or opt out of them at any time.

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Get started with recommendations

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Review recommendations regularly

You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.

Track ad performance

Evaluate how recommendations have affected your account’s performance. Any changes you’ve made by applying recommendations will appear in your account’s Change history page.

Opt in to automatically apply recommendations

Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the History tab.