A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
Get your custom measurement plan
As the ads privacy landscape evolves, it’s up to marketers to find new, durable techniques that use responsibly generated first-party data to deliver relevant ads people want – while protecting their privacy.
Answer a few short questions about your Google Ads set-up and we’ll recommend measurement solutions to power a privacy-first ad strategy. You’ll have the option to download your custom plan when you’re done.
Do you currently measure conversions on your website using sitewide tagging via Google Ads, Google Analytics, or Google Tag Manager?
Do you bid towards web conversions using Google Ads or Google Analytics?
Does your website collect first-party customer data like emails, phone numbers, or addresses upon conversion (such as purchase, lead, or sign-up)?
Do you have a Google Analytics account?
Is your Google Analytics account linked to your Google Ads account?
Do you operate your business in the European Economic Area or in the United Kingdom?
You do not need to be headquartered there. Learn about our EU user consent policy.
Do you use a consent banner to collect cookie consent from people visiting your website?
Have you already set up Consent Mode via the Google tag, Google Tag Manager, or a consent management platform to help your Google tag better understand user consent status?
Here’s your custom plan to improve your measurement strategy
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Based on your results, you can take additional steps to improve your ad campaign’s measurement accuracy and drive results. To do so, implement the following solutions:
Good work – you’re almost there
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
Your measurement strategy is almost complete
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
By using sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics together, your business is able to generate and use first-party data. This lets you accurately measure your ad campaign’s performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solution:
Your measurement strategy is right on track
Congratulations, you’ve implemented all of the recommended Google Ads measurement solutions.
With sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics in place, you’re ready to take advantage of Google AI-powered ad solutions.
When you combine your business knowledge, strategy, and creativity with Google Ads AI, you unlock all kinds of additional opportunities. You can find new customers, maximise the results of your ad campaigns, and accelerate business growth.
Start with sitewide tagging
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Tags lay the foundation for privacy-centric measurement. They ensure more accurate conversion tracking by specifying which interactions should be counted as Google Ads conversions.
Set up solution
How it works
Sitewide tags place first-party cookies on your website. When a customer converts, the tag can read the cookie and record the conversion in your Google Ads account.
Sitewide tags place first-party cookies on your website. When a customer converts, the tag can read these cookies and record the conversion in your Google Ads account.
Set up solution
How to get started
You’ll need admin access to your backend website, Google Ads, and Google Tag Manager (if you use it). You’ll also need to turn on auto-tagging in your Google Ads account.
Set up solution
Watch a tutorial
Learn how to make the most of your first-party data by implementing a robust tagging infrastructure. Watch this Google Ads Tutorial on YouTube to get started.
Watch nowEnable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your conversion measurement by increasing the amount of observable first-party data your Google tag can collect.
Set up solution
How it works
When a customer converts, the first-party data you collect is sent to Google in hashed form to be matched with signed-in Google Accounts. That way, those conversions can be attributed to ads in a privacy-centric way.
Set up solution
How to get started
You’ll need admin access to your backend website, Google Ads, and Google Tag Manager (if you use it). Also, you should perform a test conversion to confirm that customer data is available on your conversion page.
Set up solution
Watch a tutorial
Learn how to improve the accuracy of your conversion measurement by setting up enhanced conversions for web and tag implementation. Watch this Google Ads tutorial on YouTube to get started.
Watch nowSet up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags behave based on the consent status of your users, so you can recover lost conversions if consent for cookies isn’t granted. This works with enhanced conversions to give you a complete picture of your ad campaign’s performance.
Set up solution
How it works
If a customer chooses not to consent to cookies, Consent Mode recovers the conversion using modelling, so you can measure conversions while respecting your user’s consent choice.
Set up solution
How to get started
You’ll need admin access to your backend website, Google Ads, and Google Analytics. Also, check if you are using a consent management platform, and if your consent banner allows for cookie blocking.
Set up solution
Watch a tutorial
Learn how to implement Consent mode to build your privacy-centric measurement strategy. Watch this Google Ads tutorial on YouTube to get started.
Watch nowSet up Google Analytics
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Google Analytics uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.
Set up solution
How it works
Using the first-party data you collect, Google Analytics can create reports that give you customer insights and build custom audiences.
Set up solution
How to get started
You’ll need admin access to your website and Google Analytics. Also, bring a list of up to five audiences and events that you’d like to set up.
Set up solution
Watch a tutorial
Learn how to get insights into your business by setting up Google Analytics using Google Tag Manager. Watch this Google Ads tutorial on YouTube to get started.
Watch nowThe value of Google AI for your business
AI can activate your first-party data at scale to identify valuable customers and unlock new pockets of demand for your business.
Explore AI-powered ad solutions
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow you to optimise ad performance.
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A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
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They browse your website
Google Analytics gives you a complete view of the customer journey and uses Google AI to surface customer insights to help you improve your marketing.
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They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of your conversions, and Consent Mode solves for unknowns if your customer didn’t consent to cookies. Together, you get the most robust understanding of your ad campaign’s performance measurement.
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They browse your website
Google Analytics gives you a complete view of the customer journey and uses Google AI to surface customer insights to help you improve your marketing.
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They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of your conversions, and Consent Mode solves for unknowns if your customer didn’t consent to cookies. Together, you get the most robust understanding of your ad campaign’s performance measurement.
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a measurement recommendation.
The customer should seek their own legal advice with any questions about how to comply with legal obligations.