Start now
A curved line with four product icons spaced throughout and ending with the Google icon in a shield.

Reach your goals with Google Ads privacy-preserving solutions

Together, sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics allow you to make the most of your first-party data to more accurately measure campaign performance and drive results.

A curved line with four product icons spaced throughout and ending with the Google icon in a shield.

How these solutions work together

These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimise ad performance.

  • Customer clicks ad

    Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

  • They browse your website

    Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

  • They make a purchase

    Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions. Consent Mode uses conversion modeling to improve reporting accuracy when users don’t consent to cookies. Both solutions ensure you have the most robust understanding of your investment possible.

  • A cursor clicks on a Google Ad for a jumper.

    Customer clicks ad

    Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

  • A product page for the jumper being sold in the Google Ad.

    They browse your website

    Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

  • The jumper from the Google Ad being added to a customer’s online shopping basket.

    They make a purchase

    Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions. Consent Mode uses conversion modeling to improve reporting accuracy when users don’t consent to cookies. Both solutions ensure you have the most robust understanding of your investment possible.

Benefits of Google Ads privacy-centric solutions

  • Measure performance

    All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.

  • Reach your audience

    First-party data can be used to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.

  • Optimise campaigns

    Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimize toward your goals.

  • Focus on trust

    Google Ads aims to keep people safe with products that are secure by default, private by design, and put users in control.