Ad conversion measurement and bidding
Get accurate, privacy-safe measurement and optimise for better performance.
Work together with Google’s AI-powered ad solutions to find new customers, unlock additional performance opportunities, and accelerate your business growth.
Google Ads’ solutions can help you achieve your goals with campaigns that help you find customers across all of Google, accurate measurement, and actionable insights about your performance. Learn more about setting goals for your chosen marketing objective.
In the words of world-class marketers themselves.
“A lot of organisations think automation leads to savings, but the goal of automation is to release the human from the robot and create capacity for thought.” Doug Rozen — CEO of Dentsu Media Americas
“Automation is all about unlocking the power of predicted conversion rates, which simply means treating people the way they should be treated: as individuals with unique preferences, tastes and desires.” Patrick Gilbert, COO, AdVenture Media
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.