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Google Ads gives you many ways to be seen
![Illustration that shows a Google search query for home decor that results in a relevant furniture search ad showing.](https://www.gstatic.com/marketing-cms/assets/images/ads/c6/27/dacb01bf46bc99495220d5274dff/search.png=n-w1032-h1336)
Start with search
Help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
![Illustration of a phone shows a Google search query for Southeast Asia Tours surfacing related Display Ads.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/4b/4f83270d4e1581cc581eedf9cf00/display.png=n-w1032-h1336)
Engage the eye
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail or using mobile apps.
![](https://www.gstatic.com/marketing-cms/assets/images/ads/6b/dd/7091ea8f4241a1c589271b4964f3/unnamed-15.png=n-w1032-h1336)
![](https://www.gstatic.com/marketing-cms/assets/images/ads/13/33/fa334a8741458f510f6012758545/es-us-mobile-format-3.webp=n-w638-h478)
Offer up your inventory
Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
![Illustration of a phone shows a YouTube search query for Best Online Banks surfacing a bank's video ad.](https://www.gstatic.com/marketing-cms/assets/images/ads/c0/e1/098c665f428abdecfe4cb975b48c/video.png=n-w1032-h1336)
Bring your brand to life with video
Boost awareness of your brand, follow up with former ad viewers and reach potential customers while they’re watching or searching for videos on YouTube.
![Illustration of a phone shows a Google Play search query for Gaming App that results in a relevant App Ad.](https://www.gstatic.com/marketing-cms/assets/images/ads/7e/7a/7166a5b04cddb3aebb124469cb72/app.png=n-w1032-h1336)
Promote your app
Reach people who are interested in apps like yours to drive installations, or choose to re-engage current users to drive more in-app actions.
Achieve all your goals in one place
![](https://www.gstatic.com/marketing-cms/assets/images/ads/92/e6/3b1caf7e48e0be24062873916e0a/clipboard.png=c-s192)
![](https://www.gstatic.com/marketing-cms/assets/images/ads/0e/8f/08754a2a463b985811214223d90c/graph.png=c-s192)
![](https://www.gstatic.com/marketing-cms/assets/images/ads/27/50/21df8f124c6fbd5b86ac68602fd4/store.png=c-s192)
![](https://www.gstatic.com/marketing-cms/assets/images/ads/bd/db/a09389d04522be972a70baedc3bb/globe.png=c-s192)
![](https://www.gstatic.com/marketing-cms/assets/images/ads/9a/79/30f1097d412d99ce1072a4fdf18f/phone.png=c-s192)
The power of Google,
for your business
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Reach customers wherever they are
Show up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximise conversions.
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Track, learn, and optimise for ROI
Track conversions to get unmatched audience insights. Google’s budget-optimising automation helps you capture new customer opportunities with the highest ROI.
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Stay in full control of your budget
Get recommendations, decide your monthly budget, and adjust at any time. Google technology helps you measure results and make the most of your ad spend.