Connect with your audience on YouTube

Achieve your goals quickly with a guided setup for YouTube video and banner ads

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Achieve your goals with a variety of ad types

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Bumper ads and Shorts ads

Bumper ads are non-skippable video ads which last up to six seconds and play before, during or after a video.

Ads on YouTube Shorts are skippable video or image ads that show up between videos in the feed.

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Overlay ads

These semi-transparent ads appear over the bottom portion of a video, enticing viewers with both visuals and text. Designed to prompt action, they encourage users to click through to the advertiser’s website, driving direct traffic seamlessly.

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Display ads

Display ads on YouTube offer image-based promotions positioned strategically around the video player, allowing viewers to engage without interrupting their video experience.

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Get started with ease and guided help

Create a video ad, set up a campaign and measure your results – we’re here to support you at every step.

Learn more about YouTube Ads

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1. Create a YouTube channel for your business

Begin by setting up your YouTube account. If you don’t have one, creating a channel for your business is the first step. This is where you’ll host your videos and establish your brand’s presence on YouTube.

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Illustration of a computer with a Google Ads interface with a graph showing performance

2. Set up your Google Ads account and link

Next, create a Google Ads account if you haven’t already. This account will be the hub for managing your advertising campaigns on YouTube. Once you have your Google Ads account set up, link it to your YouTube channel. This connection is crucial for running ads effectively on the platform.

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3. Publish your first video campaign in minutes

With your account set up and linked, it’s time to create your video ad. Craft a standout YouTube video ad with our tools and partners, regardless of your skill level. Target your audience, select ad formats, set a budget, and leverage our free measurement tools, AI, and automation for better results.

1. Create a YouTube channel for your business

1. Create a YouTube channel for your business

Begin by setting up your YouTube account. If you don’t have one, creating a channel for your business is the first step. This is where you’ll host your videos and establish your brand’s presence on YouTube.
2. Set up your Google Ads account and link

2. Set up your Google Ads account and link

Next, create a Google Ads account if you haven’t already. This account will be the hub for managing your advertising campaigns on YouTube. Once you have your Google Ads account set up, link it to your YouTube channel. This connection is crucial for running ads effectively on the platform.
3. Publish your first video campaign in minutes

3. Publish your first video campaign in minutes

With your account set up and linked, it’s time to create your video ad. Craft a standout YouTube video ad with our tools and partners, regardless of your skill level. Target your audience, select ad formats, set a budget, and leverage our free measurement tools, AI, and automation for better results.

Experience success with any budget

Visualise your potential outcomes*

Leverage Google’s AI-powered ad solutions to make the most out of your budget so you can reach new customers, optimise your cost per click through personalised recommendations, and accelerate your business growth.

Learn more about your budget