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What is paid search?

Key take-aways

If you are looking to take your business to the next level, then Google Ads search campaigns could be very useful to you. It is an inexpensive way to get your name out there and connect your target audience with your website. This is done by pushing your ads to the top of the search results. Read on to find out what paid search is and how Google Ads can help you.

1. What is paid search?

2. How does Google Ads help?

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

Try Google Ads now

Picking the right keywords will mean you are targeting the right people and will result in a high click through rate and consistent traffic to your page.

1. What is paid search?

When you type something into Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid results.

Paid search results have a little green box with the word “Ad” before the listing; this is where a company, like yours, has paid to have their page show up at the top of the list. This can be done through Google Ads search campaign, which charges you a small amount of money for every person who clicks on that link. Paid search works to drive traffic to your website through relevant ads.

What is a text ad?

A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.

Learn more about Google Text Ads here.

2. How does Google Ads help?

Keyword Planner helps you select search terms for your Ads

When deciding what search terms you want to target, you should look to pick ones that are both relevant to you and highly searched for. Keywords Planner is a great tool which you can use to do keyword research. It will help you determine what sort of words or phrases people are already searching for similar to your product or service.

You will also be able to see the estimated search volume for the keywords; then it is up to you to decide how much you are willing to spend. The lower the Google keyword search volume, the cheaper it should be to win an auction and show your ad at the top of the Search Engine Results Page. The prices are determined by how many other businesses are using the same keywords so it is important to select keywords carefully .

Google's Quality Score is a crucial metric that can help you measure quality of your ad creative and its relevance to keywords the ad is linked to. Quality Score takes various signals into account and rates the quality of overall user experience that your ads and landing pages provide when users search for your keyword(s). Quality Score is assigned as an actual number between 1-10 for every keyword and is based on 3 main factors, the quality of the keywords you pick; their relevance to the ad creative and the landing page user experience. Quality Score is important as it has enormous influence over the cost and effectiveness of your paid search marketing. Read more about how to improve your quality score.

Picking the right keywords will mean you are reaching the right people at the right time and this will help you achieve your business goals.

Control over your ad campaign set up and results monitoring

You can set up your ad from start to finish, as well as monitor results, using Google Ads. Once you have set up an account, simply start by creating your ad, telling people what you offer along with your chosen keyword (or search term) and daily advertising budget – then you’re done! Generate more visibility for your brand, whether you are looking to find potential customers or grow online sales.

Google Ads is completely measurable – you can see how many people see your ads and how many are actually clicking through to your website, which is what you pay for on a cost-per-click basis. You can even see the sales your website is generating, thanks to your ad.


Google Ads is all about making sure you are advertising on Google to the right people at the right time and being in the top five results make your page much more likely to be clicked through to. You are able to easily track the ROI (return on investment) with paid search as you can watch each of your adverts and how much you spend on them – whether you are showing ads globally or just in your local area.

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Advertise on Google Search today

  • 1. Create an account
  • 2. Set your budget
  • 3. Write your first ad and decide where it's going to appear

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