113%
lift in brand interest
3x
increase in search
10K
new customers
Challenge
With a wireless category full of established, extremely visible brands, Xfinity Mobile had to find a way to stand out. As a new entrant in a competitive category, they needed to show consumers why it was worth switching to them.
Approach
GOALS: AWARENESS, CONSIDERATION
Xfinity Mobile created the campaign Data in Dollars. The series of preroll, 6-second ads played before the video viewers were about to watch, showing them how much the video would cost to stream using data from their current cellular provider.
